. >> talked to people at odesk and seamless, there's a number of deals that consolidated and we talked to leaders in depth. and generally, the advice was, whatever the plan is going to be, it's going to be debatable. so you have to accept the fact that there is going to be imperfection, but at least there's clarity. don't waiver and move very well. >> in march of 2017, after years of conversations, rover acquired dogvacay in the all-stock deal. >> anyone can go to the white board and say, look at the value created with this deal, but most of the value comes from the tough choices that happen post-close in the ability to execute well as a combined team. >> the first order of business was getting both teams on board. employees found out just moments before the press release went out. >> day one when we were there with executives, that's what we led with, we are very proud of this. we are very impressed by what you have done. but here are the choices we have. and here's what we decided to do. >> some choices like closing dogvacay's santa monica headquarters and migrating users to one plat