ofcinematic vr is a branch virtual reality not focused on video games but focused on video per se.atic vr experience, you feel like you have been transported somewhere else. you can look in any direction, to the right, to the left, you also hear sounds in a spatially situation. if you're a phone ringing to your right and you look to the ringing willone come from straight ahead. .> to create immersive video x says, he had to come up with a new kind of video camera. but the camera rig consists of the sphere of lenses, each one pointing in a different direction and capturing a different part of the space will is different from traditional cameras in that it is a very autonomous system. you don't really have a cameraman anymore. >> this is not a totally new concept. the camera is basically the motion picture and -- motion picture version of the google street camera. what makes it unique is what they want to do with that technology. they want to put you inside a hollywood style movie. in order to make that happen, they've made a partnership with new deal studio, a major studio effects h