it creates unaccountable institutions like the bbc trust, channel four, and ofcom.and now in the old media market place, it threatens significant damage to important spheres of important enterprise and endeavor, the independent news, investment in professional journalism, and innovation and growth of the creative industries. we are on the wrong path, but we can find the right one. the right path is all about trusting and empowering consumers. it's about embracing private enterprise and profit as a driver of investment, innovation, an independent spirit and it's about the dramatic reduction of the activities of the states in our sector. if we do take that better way, did we, all of us in this room and in our wider industry will make a genuine contribution to a better society. one in which trust in people and their freedom to choose is central to the way we behave. often the unique position that the business of idea and choice in a free society is used as a justification for greater intrusion and control. on the contrary, it's very specialness demands an unusual and v