going on to earn the bronze star for bravery as a member of the office of strategic services for parachuting into enemy territory under heavy fire in one of the war's bloodiest battles. with his war experience behind him gruber would spend the rest of his life trying to understand violence specifically how the portrayal of violence through images and stories affected our consciousness and behavior in the real world he rose to prominence as one of the world's foremost media scholars serving as dean of the annenberg school for communication at the university of pennsylvania for twenty five years and directing one of the most important and influential research efforts ever undertaken to understand the effects of television he called it the cultural indicators research project since it began in the late one nine hundred sixty s. the cultural indicators project to systematically tracked media violence and measured its impact on the perceptions and attitudes of viewers. and what gardner and his colleagues found was that exposure to media violence seemed to have more complicated effects than simply