not every online retailer should go offline, but i think some can.hink warby parker is the perfect example of one that built a brand out of nothing. you have to stop and pause. they've now sold 500,000 pairs of glasses and given away 500,000 in the buy one, give one to people in the third world country that need one. but they've built this brand up from nothing and figured out how to do enough online/offline to ship five frames to your home to try on for free in order to make a purchase decision. >> they built a big brand. >> built a brand first. >> proved they're successful. >> and now they've got enough momentum, people want to come in and see 100 different frames at once in a cool environment. >> it's a neat company, they've done a great job. stick around, we need you later in the show. >> sure. >>> no matter how informative or entertaining your youtube video is, content alone will not guarantee you an audience of potential customers. smart marketing is key. so here now are five of the most successful tactics for promoting a new youtube video cour

i think online and offline, smashing together -- the differences are blaming every day. i think every outline retailer needs to have -- i i think warby a but they built this brand up from nothing and figured how to do enough offline to ship customers five frames to your home to try on for free in order to make a purchase decision -- >> the idea is basically they built a big brand -- >> they built a brand and now they've gotten to the point where they have enough momentum where people want to come in and see 100 different frames in a cool environment. >> it's such a neat company. chris and jay, thank you for talking about this with me. stick around because we need you later in the show. >> no matter how informative or entertaining your youtube video is, content alone will not guarantee you an audience of potential customers. smart marketing is key. here are five of the most successful tactics of promoting a new youtube video. one, promote on your company blog. talk up each video in its own post. two, tell your e-mail list. when you upload new content, send a message out.

the other is understanding the online/offline. we had alonzo coming in and speaking to , they don't understand the impact, it's not enough for me to say we're going to do a workshop or a campaign, a poster thing, it's really about how do we change the culture of a community and a people and it's not just a one-off. >> what does it take? >> the thing about changing the environment again, changing the social norms, it helps to understand there are primarily about 5 different ways we can influence and warm the climate of a school or community, students being one, families and parents, staff, policies and young people themselves. if we can understand that strategickly, sort of get down out of the big conversation and look at ways how do we, as you said, educate the educators, make sure they receive the education and understand that relationships are as important as the classroom can urriculum, especially at the secondary level, continue to hammer out policies that are not so punitive but restore we want to connect to correct. we don't

all but two reactors in japan remain offline following the 2011 accident at the fukushima daiichi plant. reactors must meet new safety standards that go into effect this month before they can go back to operation. the governor is opposed to the plan by tepco. he says there can be no discussion about restarting the plant until the fukushima accident is thoroughly investigated. tepco's board of directors decided to apply for a government screening of the plant as soon as the new guidelines take effect. >> translator: we would like to explain to the residents why we want to make application to the government as soon as possible. >> tepco raised electricity fees last year to cover the growing cost of fuel for its thermal power plants, but it continues to struggle with a huge deficit. tepco posted more than $6.8 billion in losses for the year through march. the firm must return to the black by march next year in order to receive taxpayer money and bank loans to rebuild its finances. it says by operating just one reactor, it can cut fuel costs by about $10 million a month. >>> officials from

but shortly after that a series much accidents and technical problems force operators to take it offline. it has been mostly idle since then. they have ordered investigations into this and five other nuclear facilities. in may they determined that a fault beneath the plant is active. >>> british lawmakers passed a bill legalizing same-sex marria marriage. the queen must sign the bill and it will become law. same sex couples in britain have been allowed to enter into civil partnerships since 2005. such unions carry the same legal rights as marriage. but full recognition has been on the rise. the new law would not force the church of england to accept same sex weddings. other governments have recently moved to give more rights to same sex couples. germa germany's constitutional court ruled that same sex couples should be granted the same tax advantages as heterosexuals and the supreme court ruled that a law was unconstitutional but some people still oppose marriage between people of the same gender. they include the leaders of the catholic church. >>> the chairman of the u.s. federal reser

. >> i'd like information offline about management partners, more information on who they are. i know supervisor max well had raised some questions about in-house -- we used to have in-house legislative analyst office, but i know that previous supervisors had asked if the clerk's office could think about a plan that would be more of an in-house budget and legislative analyst. i'm wondering if you could address that. >> absolutely. as you know earlier in the year prior to coming to the committee in december when the committee directed us to go out with an rfp, we did think about going with the in-house analysis. we are planning on doing a more in-depth study. if we do go into this contract, we have more of a buffer so we have this window where we can really explore other cities, what their costs are, their services, whether it's in-house, whether it's contracted out and do a much more in-depth comparison. that was part of the direction we got last fall was to move forward with a new contract and when that was in place, do further study. >> any further questions? okay. thank you

tepco plans to store the tainted water in other tanks while the treatment equipment is offline. they hope to put the full system into operation from next month, but they predict they'll have to delay the plan. >>> the head of japan's fisheries has launched a protest with tepco. the company has revealed that contaminated groundwater at the fukushima power plant has leaked into the sea. the organization's head visited tokyo electric power company headquarters. he handed a letter of protest to the president. >> translator: you must stop leaking contaminated water into the sea we have repeatedly asked your company to do this, but you have ignored us. we feel betrayed. >> he demanded that tepco state how it will contain water accumulating in the complex. he said the company must take immediate measures to stop the leakage. he encouraged the company to increase monitoring for radioactive substances in waters near the plant. he said he would work to comply with the request. high concentrations of radioactive substances have been detected in monitoring wells near the shore since may. >>

lots of the financial planning that happens offline is very archaic. i say that respectfully. you see your planner and they charge you $3000 a year on average. why i don't know about you guys i will not be willing to pay $3000 for a financial plan that seems steep. we simply said, let's use a free tool. let the user organize their financial life and if they have questions, they can talk to a financial expert. it's affordable. for us, we wake up every morning just trying to think about the consumer. i'm consumer one, i literally create the product. i wish it existed for me. that's where my passion and commitment lies our product team and tech team and innovation. that's all we innovate for the consumer and on the side of the customer. >> one thing that alexa has really focused in on, which may not feel like an innovation but is important which is the female customer. the female investor. one of the industry publications for the wealth management industry, recently did a series of pieces on niche market financial advisor. anyone want to guess what those niche marks was? women. h

eventually all of japan's 50 commercial reactors were offline. citizens launched demonstrations last year against a decision to restart two units, but since then the passion for protest has faded. nhk world went to find out why. >> reporter: the aftermath of the 2011 nuclear accident prompted protest after protest against atomic energy. and plans to restart idled reactors. sometimes thousands of people gathered, sometimes hundreds of ousands. this man organized some of the demonstrations. he was thrilled people showed so much passion. >> more than 60% of the japanese people, especially these citizens of society opinion is very strong against nuclear power plants. >> reporter: month by month he watched their passion fade as people shifted their focus to other issues. >> translator: reconstruction from the disaster is much more important than the nuclear issue. >> translator: nuclear plants are a complex issue because there are so many points of view. i don't have an instant opinion. >> translator: i would like to see nuclear power plants restart.

tepco plans to store the tainted water in other tanks while the treatment equipment is offline. tepco officials hope to put the system into full operation from next month, but they predict they'll have to delay the plan. >>> the head of japan's leading national association of fisheries has launched a protest with tepco. the company recently revealed that contaminated groundwater at the fukushima power plant has leaked into the sea. the organization's head kishi visited tokyo electric power company headquarters. he handed a letter of protest to president hirose.power company . he handed a letter of protest to president hirose.electric power headquarters. he handed a letter of protest to president hirose.power company . he handed a letter of protest to president hirose. >> translator: you must stop leaking contaminated water into the sea we have repeatedly asked your company to do this, but you have ignored us. we feel betrayed. >> kishi demanded that ten poe tepco state how it will contain water accumulating in the complex. he said the company must take immediate measures to stop

the update removes check-ins and also makes it more difficult to save maps for offline use and ios updates come next. i could use that a lot. >> i like it. i look forward to up the update. ashley morrison in new york. thank you, ashley. >>> straight ahead, your weather and in sforts arizona center fielder a.j. pollack gives it his all as the d'backs try to hold off the dodgers. your first time missing a payment, so there's no late fee. really? yep! so is your husband off the hook? no. he went out for milk last week and came back with a puppy. hold it. hold it. hold it. at discover, we treat you like you'd treat you. get the it card with late payment forgiveness. help the gulf recover, andnt to learn from what happenedg goals: so we could be a better, safer energy company. i've been with bp for 24 years. i was part of the team that helped deliver on our commitments to the gulf - and i can tell you, safety is at the heart of everything we do. we've added cutting-edge safety equipment and technology, like a new deepwater well cap and a state-of-the-art monitoring center, where experts watch o

de that there is a lot about who you talk to when you talk to them when you're online when you're offline nothing tells us that this is only used for the security for the state or fighting the terrorists it can also be used for political reasons or for economical reason we have no way of knowing what is be done with those data officials interrelated about it said it is not illegal it is a legal like it is in a lawless don't like if it justified anything so the fact that they might not be lows about the massive collection interception of media data is in itself a democratic problem we should put all governments in front of their responsibility we should make them accountable and we should make transparency on those programs and they should be questioned by the legislative branches. russia's city of put its best face on as the twenty seventh the world university games set a kickoff and a splendid opening ceremony that will be presided over by vladimir putin as organizers apply the finishing touches artie's paul scott took a walk around the venue. over the course of the next fortnight more t

and we already are starting to prepare to take tunnel 1 offline. narrator: the construction of tunnel 3 is vital for maintaining the sustainability of new york's drinking water infrastructure. but the pipeline is useless if there's not a reliable supply of clean water within it. hurwitz: the city bought up land around the reservoirs to prevent it from development. it provides assistance to local residents to see that there's no pollution of the reservoirs. it's much more cost effective to prevent pollution and to protect a source of water than to remove it at the drinking water treatment plant. lloyd: what epa said to us was, "you can have an exemption from filtration "if you keep this undeveloped, "and if you can manage the wastewater so that it does not pollute your water supply." and we feel that we've reached the point where we can really keep it clean enough to drink unfiltered for the indefinite future. and new york city is in a small club of cities that actually have that filtration avoidance waiver. narrator: while municipalities are respon

your you're practically making my point for me what i'm demanding is the the same laws that apply offlinehould also apply online and that is not rocket science when i hope parents and grandparents sent a letter in the mail for specific things apply to that letter it was anonymous they decided if they would sign the letter or not it was tracked nobody could see who was communicating with whom it was secret in transit the mailman never heard it would never open every letter some some nations did but most didn't the mailmen was no response before the contents of the message. what we are demanding is the rights that our parents and grandparents fought bled and died for. online as well it isn't rocket science and that's what this leads to just because people choosing to use a modern communications medium that does not mean they give up their civil liberties today we are we are exercising our freedom of speech freedom of expression freedom of assembly freedom of the press through the internet and therefore the internet has itself become just as fundamental a liberty as those we exercise through

in that says -- that goes to offline methodology. if all the groups are on the table, one concludes targeting only after comparing the group's i don't see evidence of that kind of comparison and your work >> if i may, first of all, again, we did not tow line by line to say this is the progressive group. this is the conservative group. >> how could you find that there was starting of a two-party group? because that would have to be compared to something else? because it can't possibly target everybody or else you would use the word target. if you are targeting it means you're picking them out from the universe, were you were wrong to use the word target of all. >> ma'am, it was because they used tea party, the groups of were highlighted / targeted had the name tea party. >> if you were born even yesterday, it would mean the have to look at occupy groups. you don't mention occupy groups. >> the same category talk congressman. there were and what was called the historical tac. there were not -- on sorry. there were not on the political

and if you want to take your movies with you and play them on a mobile device when you're offline likeoat, airplane, hotel room, hot air balloon where ever you are that's easy too 45-23-43 once you've rented or purchased the film you can pin it what that is there will be a thumbtack google play is giving kron access to the most popular downloads for movie's, apps, games, and more. check out kron4.com and look for our special google play section. gabe slate kron 4 news. thise is lagoon park... keep in mindif you'd like to see some spectacular fireworks tonight, join us for kron 4's july 4th live. it's the only local, live fireworks show in the bay we'll we'll have the biggest rafael, milpitas, pleasant hill and san francisco. kron 4's july 4th live. it's starts in less than 15 minutes. this heat wave is finally coming off to an end. sunday, pretty much the same. with a few degrees warmer. it should clear more. the fog tracker in the good news is that for right now it is not out there it has completely vanished. that is what the fog tracker is showing into the morning hours. look for the

the ride was taken offline on monday, because riders screams exceeded a noise limit that was agreed uponors. crews made some noise reducing modifications, and apparently fixed the problem. >>> the toll bridge program oversight committee is scheduled to have a closed door meeting. the official word to the public is supposed to come on july 10. a lot of work remains to fix the failed bull. >>> we showed you the fireworks at the oakland coliseum a little bit ago. >> not a good evening for bay area baseball teams. wins usually come for the a's on days when bartolo colon pitches. today was an exception. the chicago cubs doubled their lead in the 3rd. 2-0 cubs. the a's cut the lead in half in the 4th. timing a matt garsa breaking pitch. just like that moss has his 15th homer of the year. colone allowed just two runs. but the cubs padded the lead in the 8th. dioner navarro was going to score either way. the cubs win 3-1. the a's stay in front in the al west by a half game. >>> you might be left to wonder what's more painful for a giant fan. getting no hit last night, or spending 11 innings wait

that was taken offline as the airport works to upgrade systems.t elaborate as to why only foreign pilots are affected by this. this is bound to generate controversy. the bottom line is the faa thinks this is in the best interest of the public. >> how will this change or affect flight delays arrivals at the san francisco airport? >> reporter: the faa says do not expect significant delays. we should note this did go into effect last week and thus far there haven't been any major problems. >> dan simon in san francisco. we'll get back to the breaking nudes we're following. the nevada parole board ordering parole for o.j. simpson. he's going to be in jail bit longer. we'll have the latest information. parole for o.j. when we come back. >>> we'll get to the o.j. simpson parole in a moment. there's some more news we're following. the man add mmitting to keeping three women locked in a room will hear his sentence tomorrow. he pleaded guilty to over 900 charges last week. his plea deal riecommends a lif sentence without parole plus 1,000 years. >>> an ame

the ride was taken offline on monday, because riders screams exceeded a noise limit that was agreed upon with neighbors. crews made some noise reducing modifications, and apparently fixed the problem. >>> the toll bridge program oversight committee is scheduled to have a closed door meeting. the official word to the public is supposed to come on july 10. a lot of work remains to fix the failed bull. >>> we showed you the fireworks at the oakland coliseum a little bit ago. >> not a good evening for bay area baseball teams. wins usually come for the a's on days when bartolo colon pitches. today was an exception. the chicago cubs doubled their lead in the 3rd. 2-0 cubs. the a's cut the lead in half in the 4th. timing a matt garsa breaking pitch. just like that moss has his 15th homer of the year. colone allowed just two runs. but the cubs padded the lead in the 8th. dioner navarro was going to score either way. the cubs win 3-1. the a's stay in front in the al west by a half game. >>> you might be left to wonder what's more painful for a giant fan. getting no hit last night, or spending 11

the developer's site has been offline the last lee days and company says it is updating the server software and will be building databases before it goes back online. also from apple this morning the company is testing a new larger screen for its iphones. this morning's edition of the "wall street journal" reports apple's asking its suppliers for prototype smartphone screens larger than four inches. that's the current size of iphone screens. it is still not clear the prototypes will make their way to the market. the next version of the aye phone is likely to be unveiled sometime this year. >>> 6:16 now. watch abc live stream now available here in the bay area. abc 7 is the first local station and abc is the first broadcast network to bring you a live stream of your local news and all of your favorite abc tv shows. now you never have to miss a minute of the news and the shows you love. watch abc allows to you bring abc 7 along with you wherever you wait and want to be. it is a personal new benefit brought to you by abc, comcast, charter communications and at&t at no eye digsal cost. enter yo

their oil was offline. that has all come back.e down and also the situation was also referenced by bertha, we're kei getting this oil out of cushing, o oklahoma. >> anthem, gold, i said this, i don't know what makes it go up or down. now suddenly it's going up. where do you see it going here? >> well, i think ultimately it's not really about gold going up or down but really what the world's faith is in government-controlled currencies. that's really the determinant of price and gold. what the market is telling us that they are starting to come to the realization that the tapering estimates for qe starting this fall are very unrealistic in that debt begets debt. the more dead laid on our economy, the more debt servicing occurs. we're at 1.3% for the federal government in terms of their debt servicing levels. $7 trillion of debt and how much longer can we go i think the market is asking and i think the market is realizing we're going to need qe for the foreseeable future. >> anthem, bottom line, do you think oil prices go up from he

strategy where we can help you be in a different area so we can take this sort of block or five blocks offline. the other thing that has gone on, i think, over the years has been an inability for the leadership within the community to set priorities and engage everybody at all levels in terms of the services we have are under stress because of the cost of providing them but what we are providing, can we be excellent? can we shed those things? back during the he was governor, we actually had a proposal worked out where the detroit power department could have been transferred to one of the utilities. at the time, that was described, well, that is one of our crown jewels, we couldn't possibly give that up. well, today is going to be transferred in bankruptcy and simply be shut down. there is literally no value. some of the park land, same thing. state came in and wanted to be a partner but it was deemed by the city to be their control, so no dice on those kind of decisions. it's just a lot of things. at the time, one decision or a second decision. they don't seem so major but when you aggregate t

in vitoria, the world's largest iron ore producer had seven plants knocked offline, costing the companymillion. it is not clear who did it or what the motive was. but the people who do these sorts of things are no longer teenagers making mischief. they're now likely to be highly trained soldiers with the chinese army or part of an organized crime group in russia, europe or the americas. >> they can disrupt critical infrastructure, wipe databases. we know they can rob banks. so it's a much bigger and more serious threat. >> jim lewis is a director at the center for strategic and international studies, and he led a group that prepared a major report on cyber security for president obama. what was it that made the government begin to take this seriously? >> in 2007 we probably had our electronic pearl harbor. it was an espionage pearl harbor. some unknown foreign power-- and honestly, we don't know who it is--broke into the department of defense, to the department of state, the department of commerce, probably the department of energy, probably nasa. they broke into all of the high-tech ag