coming up, ever wondered what ofpened to the original car this model?se billionaire says he you will die to bring the brand back to life. -- he will try to bring the brand back to life. ♪ >> welcome back to "bloomberg west." i am emily chang. this company eventually went bankrupt. now a chinese billionaire house about to burn every dollar to resurrect the fisker brandon even challenged tesla on its own turf. we find out about this international alien or battle going on. llionaire battle going on. >> the person story is great. owns ane billionaire auto parts business in china. it is a huge business. he has over $3 billion. he is really excited and vowed to not only burn every last dollar, but he is 59 years old. if you dies, his son will take over the fisker brand. and if you dies, the grandson will take over the fisker -- if he dies, his son will take over the fisker brand. and if he dies, the grandson will take over the fisker brand. maybe he is not as laser o.p.s. -- focused. >> tesla -- >> that is true. i have driven a tesla. i really enjoyed it. a q