>>chanting ] ten of thousds oftu sdents re forming a mrchai aghnst ag >> so one of the things you see, d obviously the imagery is pr stark just to look atju it, but there are 660,000 television ads, a study came out this morning that showed 660,000 different ads. to cut through that, you have to be somewhat provocative. this reminds me of the demon sheep ad that ran in california where she accused her opponent of being a sheep in wolf's clothing, whatever it is. >> in terms of the supervisors, i can't remember very many times when ere's been a commercial -- >> certainly not like this. but the intended is for it to go viral where other people about l pi -- will pick it up and they count on it going viral. there was one similar that got a lot of attention. i think this is darker than that, but it's certainly designed to get attention around the race, and we're talking a million dollars. >> we're going to move on to another two races that are largely, i guess, going to be determined by who wants tomi pu in the most money at the end? >> basically the same story. jerry brown, who is pushin