my ohana. >> each and every weekend, uncle ross can be found here with his ohana, a hawaiian word thate friends. man, nice. we got lucky today. it's a beautiful day. >> beautiful day, yep. >> even when it's storming, it's nice on the beach. >> yeah. >> yeah. >> and we'll stay here until that thing goes down, hits the horizon. when that sun hits the horizon, that's time to go home. >> maui is an island as beautiful as it gets. and, sure, it's got its share of portion-controlled cruise line entertainments, doled out in digestible bites and complimentary mai tais. but you'll also find the sort of beloved, indigenous institution like tasty crust, as local a place as you're likely to find. daniel ikaika ito will explain. what are we having? >> this is a menu situation, or i can order for you if you trust me. i think we're gonna hook you up with the local flavor. >> okay, i trust you. raised on the big island, he's a journalist, the first native hawaiian editor of a major surf publication, and founder of the local contrast magazine. >> local culture is very much still trying to point a finge