. >> it's the ojai pixie tangerine. and around these parts, it's not just something they grow, it's something that has caused 26 farming families to grow into one. located just about 30 minutes inland from santa barbara, the town of ojai is a taste of small town california. accessible only by a twisty ride through the mountains, it remains a secluded oasis full of agriculture. it was here where the bacon avocado business once thrived. that was until they stumbled upon a small fruit with big potential. >> so i was kind of wandering around the valley scratching my head, wondering what to do, and i was actually over at friends' ranches in the friends' ranches' packing house and just reached into a bin the way you do, and i picked up something and i peeled it, and i was, whoo-hoo! really, that was it for me. if you'd have been there, you'd have seen a light bulb go on over my head. >> today, there are more than two dozen families farming pixie tangerines in the ojai valley. but instead of competing against each other, this