somebody like om malik calls box a "house of horrors." >> yeah, that's an extreme phrase.e are competing against really the biggest companies on the planet in the technology industry. and so to do that, you have to make a pretty significant investment. in our case, that is an investment in research and development, in infrastructure, in our sales team, in our ability to go to market and reach these customers. >> the criticism was that you are spending more on sales and marketing and acquiring customers than you are making. how are you changing that or how has that changed? >> every dollar that we acquire of revenue is a dollar that is recurring annually. and so our job is to keep customers happy and successful. and compound that dollar over time. we just happened to unveil our s-1 at a point when, again, the new investments had outpaced the revenue scale. and so now, i think, we are more in a stage where the revenue is -- we're focused on growing that of course, and that is compounding. but we don't have as many of the new significant investments because we have done a lot