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Aug 1, 2020
08/20
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BBCNEWS
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talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.t to start off by telling us what you were originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their own financial gain. our story started here, with some of the biggest social media influencers in the world. a group called faze clan, famous for esports and entertainment. put your hands together for faze clan! they have 230 million followers, and were recently valued at $250 million. more people are watching, more people have time to watch more, and they want more even when they're done, because they're still on their phones, looking for content to consume. here is the thing. social media influencing... here is the thing. the majority of influence
talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.t to start off by telling us what you were originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of...
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28
Aug 1, 2020
08/20
by
BBCNEWS
tv
eye 28
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talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.u were originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their own financial gain. our story started here, with some of the biggest social media influencers in the world. a group called faze clan, famous for esports and entertainment. put your hands together for faze clan! they have 230 million followers, and were recently valued at $250 million. more people are watching, more people have time to watch more, and they want more even when they're done, because they're still on their phones, looking for content to consume. here is the thing. the majority of influencers don't have hundreds of millions of followers and a slick ceo. there are millions
talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.u were originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their...
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49
Aug 1, 2020
08/20
by
BBCNEWS
tv
eye 49
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talking of way weirdo cinema —— talking of way weirdo cinema —— talking of way weirdo, here is omar mehtab telling us what you were originally looking at? we wa nted originally looking at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during a pandemic. it seemed pretty straightforward. and then things got really interesting. it did we started doing a little bit of digging and a pattern emerges of influencers abusing the trust of their millions of followers for their own financial gain. our sorry started here with some of the biggest social media influencers in the world —— our story. a group famous for a sports and entertainment, called facecloud. they have 230 million followers, and were recently valued at $250 million. social media influencing is the new frontier for marketing. influences like phase clan get deals to make —— promote products. —— fazeclan. it is easy for some to dismiss influencers, but they are trusted by hundreds of millions of people. and brands know that when it comes to marketing their products, trust
talking of way weirdo cinema —— talking of way weirdo cinema —— talking of way weirdo, here is omar mehtab telling us what you were originally looking at? we wa nted originally looking at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during a pandemic. it seemed pretty straightforward. and then things got really interesting. it did we started doing a little bit of digging and a pattern emerges of influencers abusing the...
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67
Aug 1, 2020
08/20
by
BBCNEWS
tv
eye 67
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talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.nt to start off by telling us what you were originally set out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? it did — we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their own financial gain. our story started here, with some of the biggest social media influencers in the world. a group called faze clan, famous for esports and entertainment. put your hands together for faze clan! they have 230 million followers, and were recently valued at $250 million. social media influencing is the new frontier for marketing. influencers like faze clan make deals with brands to promote products to their millions of followers. this is the first ever faze beats pill. i'm a big man city fan. for some, it's easy to dismiss influencers, but
talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.nt to start off by telling us what you were originally set out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? it did — we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their...
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83
Aug 2, 2020
08/20
by
BBCNEWS
tv
eye 83
favorite 0
quote 0
talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.hat you were originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their own financial gain. our story started here, with some of the biggest social media influencers in the world. a group called faze clan, famous for esports and entertainment. put your hands together for faze clan! they have 230 million followers, and were recently valued at $250 million. more people are watching, more people have time to watch more, and they want more even when they're done, because they're still on their phones, looking for content to consume. here is the thing. the majority of influencers don't have hundreds of millions of followers and a slick ceo. there are mi
talking of way weirder, here's omar mehtab. hey, mate. hey, how's it going? good, thanks.hat you were originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for...