he stopped using pricey showrooms and reps to drum up business, omtding instead for one salesperson in addition to himself. and in the design department he saved a fortune by building a small in-house team of creatives instead of high-priced artists. he's become a go-to for the everyday woman and a-listers. >> you think the bag is what attracted people it to. >> tony himself has turned into a leader who values employees and believes in the power of mentorship. >> three or four interns are now leaders in my company. they're smart. they're inspired. >> this time around you've done so much thinking and exploring about your motivations. >> yeah. >> do you think it's here to stay? >> i've asked people to really hold me account snoobl tony's changes have not only happened at work. his big-time approach to his personal life looks nothing like it used to. >> when someone walks up to me with their new hammitt and says i love it, it's the new shiny ferra ferrari, the new shiny boat. >> what have you done with all the money? >> it's gone right back in. it's an opportunity to build something that