>> stephen: have you ever met oprah? >> jon: yes. >> stephen: because i've met oprah.th her once. >> jon: oh, wow. >> stephen: it's not a contest. but, um... >> jon: yeah, well, you know, if-- if it was a contest, then you'd win, but it's not. >> stephen: so if i had made it a contest, i would have just won the oprah contest with you. >> jon: right. >> stephen: but you-- have you met her? >> jon: yeah, i met oprah. >> stephen: the hype is real. >> jon: the hype is really real. >> stephen: no, she's-- does not-- it's like, it's not, you can't-- people say oh, she's like... when you are with oprah, you feel good. and she sort of, like, glows. >> jon: right, like an angel. >> stephen: yeah, a little bit like an angel, right. >> jon: yeah. >> stephen: do you think we're setting her up too high right now? do you think maybe-- >> jon: no, i don't think so. >> stephen: i don't think so either. >> jon: because she owns it. >> stephen: yes, she does. she totally owns it. there you go. ( cheers and applause ) she gave me-- did she give you a present? she is famous for giving peo

a lot of people are going to be joining because of oprah. they believe in oprah. and not just the product, but oprah, the person. at this weight watchers in new york, long time member and coach lisa levy schaub says oprah's pitch is is effectca it's so relatable sg:when you watched the ls: i started to c sg: did you really? why? ls: because i felt it was my story too. and thats the thing i think a lot of people are going to look at this and say this is my story this me. before oprah announced her investment in weight watchers, the weight loss company was struggling... high-tech diets and social media chipped away its business. now the company hopes a personal appeal from the former queen of daytime... commercial: are you ready? let's do this together. will be the solution to both their struggles. taking on the hoverboard. video of mike tyson tring out a hoverboard coming up the must see moment that happens next. even iron mike tyson down by a >> i'm alex trebek. if you're age 50 to 85, i have an important message about security. write down the number on your scree

so get out here, oprah winfrey! ( cheers and applause ) ( band playing stevie wonders' ( cheers and applause ) >> hi, everybody! thank you. thanks, jon. thank you, guys. wow. >> stephen: people are pretty excited that you are here. ( cheers and applause ) as you can tell. >> hey, you changed the place. >> stephen: we have, we changed it a little bit. we freshened it up a little bit. >> i just remodeled my house. i can't imagine what this cost. wow. >> stephen: yeah. we had to-- we had to take a loan out. >> ( laughs ) i see. i can figure that. >> stephen: well, thanks for being here. >> i'm excited to celebrate you. >> stephen: to celebrate me? >> yeah, excited. ( cheers and applause ) >> stephen: tonight i celebrate my love. >> for you. this is the thing, i was saying-- i was saying to your team that i have never seen, in campaign. you were on the back of every bus. we couldn't get away from you. ( laughter ) you are driving down the street. >> stephen: if you are slamming into an abutment in your car, your air bag

a lot of people will join because of oprah. they believe in oprah. not just the product, but oprah the person. >> reporter: at this weight watchers in new york, long-time member and coach lisa schwab said oprah's pitch is effective because it is so relatable. >> when you watch the commercial, did you immediately connect with it? >> i started to cry. >> did you really? >> yeah. >> why? >> because it was so moving. and i felt it was my story too. i think, that is the thing. i think a lot of people will look at this and say this is my story. this is me. >> reporter: before oprah announced her investment in weight watchers, the weight loss company was struggling. high-tech diets and social media chipped away at its business. now, the company hopes the queen of daytime -- >> are you ready? let's do this together. >> reporter: -- will be the solution to both their struggles. stephanie gosk, nbc news, new york. >>> we're back in a moment with the chain restaurant charging big money on new year's eve, but included. >>> for the first time, we're hearing the h

not just the product but oprah the person. new york she says oprah's pitch is effective because it is so relatable. >> when you watched the commercial did you immediately connect with it? >> i started to cry. >> did you really? >> yeah. >> why? >> because it was so moving and i felt like it was my story too. >>> more now on business with landen dowdy. >> good morning. you only have a few hours left to be a toys r us in new york city kid. deciding not to renew its lease due to rising rent. it features a lego, empire state building and a 60 foot ferris wheel. >>> "star wars" helped propel the record haul $11 billion. but it wasn't just the force awakens driving people to theaters. month. and ups hit the mark this season delivering everything in time while fedex stumbled. they took a disciplined approach this year. >>> just ahead, an nfl bomb shell. chip kelly is now officially the philadelphia eagles. and in college hoops, unranked cinderella. olay regenerist renews from within, plumping surface cells for a dramatic transformati

let's turn now to oprah. we know she is always battling with her weight and she's really been open about it. but now she is revealing a lot more in a candid new commercial. actually, "e.t." was the first to show her debut ad that has been bringing out a lot of emotions. >> when i saw oprah's commercial, i cried. >> inside every overweight woman is a woman she knows she can be. many times you look in the mirror and you don't even recognize your own self because you've got lost, buried in the weight that you carry. >> oprah's new campaign is so relatable, a lot of viewers are tweeting, it has them in tears. >> anyone who's ever struggled with their weight, watches that commercial and is brought to tears because oprah's story is their story. it's my story. >> do you feel like there is any part of you that you haven't accepted? >> i'm not comfortable with the weight. the weight isn't who i am. i have more to come on. that i'll be telling you about that later. >> oprah hinted at her new venture when we sat down wi

. >> oprah's last-minute gift ideas. what her freaking out. >>> now in 35th season, this is "entertainment tonight." >>hi, everybody. thanks so much for joining us on this christmas eve. merry christmas. cameron mathison is here. we're celebrating ho hollywood style. >> the stars spreading o across the world seeing loved one and before they though, they shared with us their holiday wishes and their favorite traditions. >> happy holidays. >> any traditions that you really love? >> so i grew up in an italian family. you have all of these people for christmas eve. you just basically cook and eat. >> tom b gets help topping his tree fr gisele bun kardashian kardashians and channing what on? >> it's like craziness. >> we do every year. >> we're in the one. i realize, i love onesis. >> that's like the biggest mistake of the onesis. >> mariah sli on her christmas pjs, too. but miranda lambert -- ♪ i want to wish you a merry christmas ♪ ♪ i want to wish you a merry christmas ♪ . ♪ from the bottom of my heart >> nicki minaj arriv

that's really my favoritething. >>> i'm with you, oprah. such a good gift. >> since there are only a few hours until christmas -- >> as long as itsells. >>> all right, le ann rimes released another holiday album thisyear, second in a row, we talked aboutthat, her hectic life and she's thinking about having a baby. >> i have pregnant four, five times this year. >> mm-hmm. >> of course you have. we go back. >> the lady in the checkout line, i bought vitamins. she goes, oh. more my hair. she stopped taking birth control on her realityshow. what would le ann look like pregnant? >> i would have a look at me until it's mine and it's crying at 2:00. >> it's a love l you have never felt before. >> we'll get there. i'm sure you'll be the first to he about. >> until then, le ann is more than happy with eddie' sons ex-brandi glanville. and she's singing the boys into christmas spirit. i grew up like this being kind of our biggest holiday. >> le ann told us she started decorating for the holiday right afterhalloween. she a third album thanks to her ste

a lot of people are going to be joining because of oprah. they believe in oprah. not just the product, but oprah, the person. >> reporter: at this weight watchers in new york, longtime member and coach says oprah's pitch is effective, because it's so relatable. >> when you watch the commercial, did you immediately connect with it? >> i started to cry. >> did you really? >> yeah. >> reporter: why? >> because it was so moving and i felt like it was my story, too. >> are you ready? let's do this together. >> reporter: stephanie gosk, nbc news, new york. >>> a battle between christie and rubio gets uglier, "scrambled politics" is up next. ♪ (cell phone rings) where are you? well the squirrels are back in the attic. mom? your dad won't call an exterminator... can i call you back, mom? he says it's personal this time... if you're a mom, you call at the worst time. it's what you do. if you want to save fifteen percent or more on car insurance, you switch to geico. it's what you do. where are you? it's very loud there. are you taking a zumba class? >>> time now for "scram

>> wow. >> good question, oprah. that was the new weight watchers commercial featuring oprah winfrey. and check out shares of the weight loss company spiking 20% as it rolls out ads in the u.s. this week. shares of the stock are up 245% since oprah signed on as spokesperson and took a 10% stake in the company. guy? >> yes. >> where do we begin. >> listen, there is no better activist, clearly, than oprah. the oprah winfrey-effect is unbelievable. undeniable. some of the times to me is a little bit unsavory. >> why? what is wrong with the timing. >> you lost your appetite, if you may. >> yes. >> but that is a really fabulous term. >> the announcement of a partnership, the subsequent tv ad which pulls at all of our heart strings, granted, has gotten the stock from a 12 hand toll a 22 handle. so it has clearly benefited her a great deal. as it should. but be warned, this is not a cheap stock at all. probably trades close to 30 times forward earnings and a monster short interest that everybody is going to get crushed in a

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she's oprah. she's one oprah. >> she's one name.'s achieved one-name status. >> you have got oprah, you have martha, you have bono, you've got several -- >> cher. >> cher, et cetera. but in the world of commerce, i mean, you have oprah, you've got martha, and if oprah got involved in a company like avon, i think her brand, her celebrity, her smarts would help that brand immensely. >> the one name any brazilian soccer star or president of indonesia. let's get back to what we're here to talk about which is holidays, retail sales. sarah, you look at mastercard at hard data. have you been able to establish any kind of a trend? i know it's only december whatever, 2nd, any trends that we can see so far? >> well, absolutely. it is still true that spernti experiential spending is the key. spending was up in november 4.6% ex auto and gas. the consumer is very determined and know what is she wants to buy. the holiday is off to a very good start. >> good start there. charles koppelman, we have talked about whether or not some retailers like am

this o which stands for oprah is under $20. all of the way up to the apple watch, which can go up to $15,000 depending on the brand that you choose. the apple watch has a variety of prices, too. i think the list is very fair in terms of variety and price po we're very aware of price points here. >> look at this, every single woman in here said i'd love to get this gift. >> even a box of nail polish can get lady o worked up like a kid on christmasmorning. but choosing all those favors tuckered gayle up. >> by the time it was over, oprah was with her head laying on the table. >> and fashionista barbie. >> hello, i love chocolate barbie. >> all these different colors. several different body types and several different skin tones, that's what i liked about it. >> all 87 items were laid out in the december issue of oprah magazine the biggest trend this year -- gayle said it's all about giving something personal. >> you said photos to this company, they put it all in a book for you. isn't it great? this really is my favorite thing. >