tak needs hollywood star studded event no less than the likes of oprah steven spielberg and jennifer aniston came to launch the company's new video streaming service but will it be a game changer that the i phone was. also on the show frustrated commuters are getting stuck into our traffic jams to get to work in ghana trains could save them but getting investors on board is its own challenge. and some signs it could be back to business between the two koreas after some north korean stuff returned to the liaison office of their joint economic so. welcome to your business i'm in berlin thanks for joining us. flashy product launch was heavy on celebrity but noticeably white on clever new gadgets how to because the i phone maker is steering towards a glittering you strategy and it's all about services. it's show time for apple's latest venture we partner with the most board cool accomplished in award winning group creative visionaries who have come together in one place to create a new service unlike anything that's been done before. apple t.v. not. apple's first big showpiece event that

cook hailed the move and broughtt in oprah winfrey and steven spielberg to spin the

steve carell, reese witherspoon, jennifer aniston, oprah, steven spielberg.ist goes on. >> when apple calls, they come. that's for sure. >> they did it big. okay. changes coming to the mcdonald's drive-through. >> mcdonald's partnering with a company that specializes in decision logic to personalize your drive-through experience. the men ux will change displayed offerings according to time of day, how busy the restaurant is and the weather. it can also suggest items based on your selections. mcdonald's will start rolling out the technology sometime this year. >> now even mcdonald's can read your mind, right? >> yes. even mcdonald's going high-tech. >> isn't that where you kind of want to be anonymous? >> mcdonald's? >> because you're getting, like, 20 piece mcnugget. >> large shake. >> double quarter pounder. >> sunglasses. >> mcrib. >> jessica, is that you? didn't you order that yesterday? >> you forgot your diet coke. >> >> two cheeseburgers. >> let me be. >> drive-through was a good idea yesterday with the rain but you can sit outside because we have mostl

symbolism of an event that is so much leaning on legacy giants, whether goldman sachs, oprah winfrey, steven spielbergit really feels like they are attaching themselves to stalwarts of other industries who have been around a long time. i think they are trying to bring things people interact with every day into their digital arena. sacs, i think they were looking for a way to break into the consumer business. i would be very shocked if these credit card deals and all the terms here were not specifically apple's way or the highway. hollywood hasn't been in love with netflix. some space toe squeeze in here. a new service seemed like a natural expansion of their service. those companies, name brands are attached to it, so i think it would make sense to partner with steven spielberg. romaine: in regards to the streaming service and the content to produce, what is really different this time around than what we got from the previous version of apple media and apple tv prior to that? mark: in one word, not much. or two words. i was really going to say nothing. look be told, it didn't much different. this did

we saw star after star at this event -- oprah, jj abrams, steven spielberg, we saw bige bird on age as it will take more than that. it will take real creativity from apple, which will be aem challenge for because their expertise lies in tech, not necessarily the content to go on that tech. until we see what the up with, we don't really know whether they will be a competitor to netflix. one thing they did not tell us is the price. we don't know how competitive that is going to be, but given how much of a priority that seems to be for apple, i imagine it will be aggressively pric. but it is new territory for the company. laura: there are so many subscription services out there. how much of a gamble is this for apple? dave: there is a concern about saturation, isn't there, becausu ifant to see everything available now, you will be n paying fflix, hulu, this apple thing, disney's streaming service. that will add up to an awful lot of money for people if they want everything. being distinctive will be the key. leea: that was dave reporting from silicon valley. remember, you can find mucmore

plus was introduced by stars like oprah winfrey and steven spielberg who will produce exclusive content. based maker of i phones and i pads while apple used prosper vides a collection of newspapers and magazines also on the docket a credit card game and if you say. global ride hailing service is boosting its international business with the gist of its middle east competitor for three point one billion dollars acquisition gives san francisco based dominance in a region with a large young and tech savvy population the purchase of the dubai based karim comes shortly before eagerly awaited i.p.o. was established in two thousand and twelve and operates in fifteen countries across the middle east africa and asia. nice to do business with it. move. comes to the new general max you tube channel. good mine of story. with exclusive. and a must see concerning. your own. place to be curious minds. do it yourself networkers. so subscribers and don't miss out. on not think of the them just sometimes but i said nothing when. you think sneaked into the german culture looking at the stereotypes aquatics

cook hailed the move and broughtt in oprah winfrey and steven spielberg to spin the company on. >> historicandmark moment. it is the first time a session was dedicated to servicices. plus tv has spent $1 billion in new shows and movies. it is entering a market dominated by amamazon, and netflix,x, which spent $12 billn on content l last year, which hs 130 9 million subscribers. ace ups say apple has an its sleeve. >> people will not jump just to apple e and kill netflix. netflix will be valaluable as ty invest in more content. apple has a big advantage in that they have one billion ios >> apple is s trying to becocome the netflix of everything. it h has unveiledd a new subscription service and is launching a credit card and will roll out a new game subscription service in the autumn. they also h happen to make computers and smartphones. european mps have voted to enact copyright reforms. the measures have been lauded by representatives of the music business but denounced by tech firms. have demanded a bigger share of revenues from platforms like youtube while distributing their content. is

plus was introduced by stars like oprah winfrey and steven spielberg who will produce exclusive content fully based maker of i phones and i pads used prosper vides a collection of newspapers and magazines also on the docket of credit card gaming and if its new sat. and global ride hailing service is boosting its international business with the focus of its middle east competitor for three point one billion dollars it was asian gives san francisco based in a region with a large young and take savvy population the purchase of the dubai based careen comes shortly before it was eagerly awaited i.p.o. cream was established in two thousand and twelve and operates in fifteen countries across the middle east africa and asia. nice to do business with. them and attend the japanese from time. to time. began to play to the brilliance of top of the campaign the top speed up from the thing in the second. film of the squad's top play of. sixty minutes d w. what's coming up for a book loosely you have plenty to talk about you want to go to. the going to sleep go every weekend. this is the news africa c

. >> oprah winfrey and steven spielberg are working on program content for apple as well as jenniferitherspoon. net apple's entering territory netflix dominates and a growing number of rivals have created subscription that fatigue for some subscribers. still, industry observers expect it will be competitive. >> what apple has working to its advantage, an incredible brand, some of the best brand recognition in the world. >> reporter: the question is whether apple loyalty will extend into something new. >>> apple is also expected to reveal a news and magazine subscription services, possibly offering a package deal for all of its news offerings under an umbrella, similar to amazon prime. if you wanted all of the stuff they're announcing supposedly in about six hours. >> thank you so much jennifer. >>> it was the closest finish ever in the 34-year history of the l.a. marathon. and in the men's race, kenyan alicia barno passed one of his countrymen within 150 meters of the finish line. his final time 2:11:46. among the women, ethiopian escali mirachi won in record time, >>> a historic con

oprah and steven spielberg were there yesterday when the company help the unveiling. the ceo announced the streaming services to announce customers could get the most out of their devices. business analyst to say they are trying to catch up and surpass other services that have saturated the market. >> great stories can change the world. they can move us and inspire us. they can challenge us. >> apple hasn't said how much it will cost. apple tv plus is scheduled to launch this fall in more than 100 countries. >>> mcdonald's has signed the biggest deal in 20 years. the company technology will allow mcdonald's digital drive- through menus to change based on different factors such as time of day and whether. will recommend extra items based on customer order. >>> the 10th annual cabernet cookoff is next month and joining me right now with we have catherine proprietor of whole wine and-we have the owner and executive chef of little prints l.a. tell me about this event. 10 years in the making it >> i will do an endive salad with citrus from ojai and southern california. >>

reece witherspoon, steven spielberg, oprah, jennifer aniston are not cheap.y sense is apple is probably overpaying a little bit right now in order to get a jump and a big splash but at soim point, they're going to have to look at the bottom line and paying for these productions and the costs of the talent andover seeing them, they become a network production company as well now, is going to be incredibly expensive. so they have a lot of oversight and a lot of staff ahead of them finally, it's complicated, because a lot of people they'll be competing against with appletv plus and the other service are their partners in content distribution so how do their relationships with cbs, warner media, and the other big content companies work out going forward? so i think it's an interesting thing. i'm glad they're doing it. it's great for production companies have somebody else making really good tv, but i'm a little concerned about how their profit margin will be hit. i look at netflix's profit margin, gross margin is 27%. apple's is 38% i think that this business wil

hollywood royalty like steven spielberg and oprah winfrey they have signed on to produce exclusive content for apple t.v. plus the company's new offerings a subscription based streaming service and a challenge to netflix amazon and other media platforms apple is facing a crowded field and by no means certain success and many people are going to be willing to add another streaming service apple's going to have a lot of work cut out for it and that again apple has a lot of cash to throw at the new service and that makes some analysts optimistic. i've never seen this much star power in one place at a tech of and so that was a first and again these were a listers these were some of the top. abrams oprah winfrey i mean they were here to basically commit to an apple platform and that kind of commitment says a lot about them believing that apple is significant in the future. and then there's apple news plus also subscription based offering users access to newspapers and magazines for under ten dollars a month. not to forget apple arcade to satisfy the growing gaming community and a new credit car

oprah winfrey and steven spielberg are among the big-name nroducers creating shows for the service. sales slowing down, apple is looking to take on netflix, amazon prime video, and others. up next here tonight, they have dedicated their lives to music after nearly giving their lives uor their country. after nearly giving their lives for their country. [farmers bell] (driver) relax, it's just a bug. that's not a bug, that's not a bug! (burke) hit and drone. seen it, covered it. we know a thing or two because we've seen a thing or two. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ i'm missing out on our family outings because i can't find a bladder leakage product that fits. everything was too loose. but depend® fit-flex feels tailored to me. with a range of sizes for all body types. depend® fit-flex underwear is guaranteed to be your best fit. has me feeling super healthy. my new beneful superfood blend with salmon, cranberries... ...oh, but we are not done yet! here comes superfood wet with beef, salmon, and pumpkin. it's like a superfood sundae. on a monday. (avo) new beneful sup

oprah winfrey and steven spielberg are among the big name producers creating shows for the service. slowing down, apple is looking to take on >> dr. stanley: remember this: cannot change the laws of god. when he has visited you in some form of adversity and he brings you through that, that's like he has increased the strength of the foundation of your life and your faith in him. [music] >>> we end tonight with a band of warriors who have become a real band. here is david martin. ♪ >> reporter: in a house in the woods in the middle of pennsylvania, some of the most important music in america is being played by a band called the resilient. ♪ we'll struggle on >> reporter: you don't need to be a music critic to say that. all you have to do is look. ♪ i am myself >> reporter: nate kalwicki on guitar lost his right leg in afghanistan. marcus gandry on base lost both legs. so did lead vocalist tim donnelly. ♪ can't stand on my own >> reporter: juan dominguez lost both legs and an arm, yet somehow plays the drums. with a special pedal and drumstick. he is not some novelty act. >> i am a dr

apple's hollywood debut, co-starring oprah, reese witherspoon and steven spielberg. melissa: wow. connell: the tech giant unveiling plans to take on netflix, the news industry and even credit cards. we're on the scene for you at cupertino. there is michael avenatti charged charged with ex-r portion. melissa: that is a shame. connell: critic of president, is under fire charged with extortion for trying to get $20 million out of nike. it's a crazy story. judge andrew napolitano. fox news senior judicial analyst and danny danone, permanent representative to the u.n. after president's meeting today with president netanyahu at the white house. >> we have susan li on floor of the new york stock exchange. blake burman at the white house with latest from the president. hillary vaughn at the big apple event in cupertino. let's start with blake. reporter: hi, there, melissa. the president and his team have been using words today like total vindication and exoneration. after all the president was saying for two years or so there was no collusion whatsoever between himself and his campaign wi

oprah winfrey and steven spielberg, reese witherspoon.sive but now the people that watch apple closely are puzzling over it, wondering why some of these services appeared to be so half-baked in the introductory day. emily: that said, i wonder if the sheer size of apple means so many people will use these services anyway, like apple music? you know, sort of like, well, it is convenient. brad: but remember that has never been enough. apple has 50 million subscribers, far fewer than spotify. but is why they have been pushing music and other platforms like alexa. they want to do the same thing with the apple tv app, putting them on samsung tv's and fire tv's. clearly the ecosystem is not enough. the minority of people of smartphone users have apple. apple needs to get these on other devices. emily: that said, i mean apple , is saying the services business can get to $50 billion. by 2021. how important are these offerings? >> hugely important. as a growth company, iphone revenue fell in the fourth quarter. i investors have always been -- the i

product was announced as a glitzy live streamed events with onstage guests oprah winfrey reese witherspoon i'm steven spielberg who old books toto make exclusive shows for te service. apple is coming late to the video streaming game so it remains to be seen if economic well loved brands like netflix off the top shelf. it also announced an apple branded credit card in partnershihip with goldman s sa. what's the shiny new ideas it does seem to have impressed investors shares were down over 1% after the event wrapped up. are insanely fine. katherine thank you very much indeed scattered but it never taking a short break don't go away when used headlines coming right up.. twenty four a different point of view 03/25/19 03/25/19 [captioning made possible by democracy now!] amy: from pacifica, this is democracy now! pres. trump: it was just announced there was no collusion with russia. the most ridiculous thing i have ever heard. there was no collusion with russia. amy: no collusion. no more indictments. no obstruction of justice. as special counsel robert mueller ends his 22-month probe, democrats are calling on atto

. >> steven spielberg and oprah, yes, oprah. >> does this mean you're running for president? >> no products to announce a date. it was all about apple services. apple news is expanding to include 300 magazines with a $10 per month subscription. an apple arcade with more than 100 games for an unspecified monthly fee. stealing the show, the shock and awe campaign marking the moment of the company crossing over with content delivery to content creation. she covers digital media and says netflix is spending $15 billion this year alone on content creation. with the launch of apple tv plus, 30 to 40 actors producers have signed on and the demand for high quality is sky high. there are companies for so much money like netflix and amazon with gigantic billfold so open up and shower on these creators. it is a great trying to be a hollywood creator right now. >> there has never been a moment quite like this one. >> reporter: oprah's new project involving interviews, documentaries and all. she said it was great to be where content could be seen on 1 billion devices. as for the answer to

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it's signed up some top talent — steven spielberg, oprah winfrey and jennifer aniston will be makingready has more than 130 million subscribers globally. our media editor amol rajan reports. want me to help you find your opening? like the big bang, it explodes. some of hollywood's biggest names came out for apple today. thank you guys, this is so exciting... this evening, the $900 billion company announced a raft of new services in news, credit cards and games. but the biggest draw was a beefed—up tv product called apple tv+. it will launch in over 100 countries, later this year. unlike anything that's been done before. apple is making a bold play in a new attention economy. awarforourears, eyes and minds is raging. and it's dominated by companies based on the west coast of america. if you're watching this, then i'm not around anymore but don't spiral, don't obsess, keep going... netflix has said it won't put any of its shows on the apple service. by the same token, us giant, disney, which last week completed its purchase of rupert murdoch's entertainment assets, has pulled out of ne

already signed up with commissioned programming are stars such as steven spielberg, oprah winfrey andgh competition from the likes of netflix who already have more than 130 million subscribers globally. 0ur media editor amol rajan reports. like the big bang, it explodes. some of hollywood's biggest names came out for apple today. they announced a raft of new services in credit cards and games. but it is a beefed up tv product. it will launch in over 100 countries this year. unlike anything that has been done before. apple is making a bold play in the economy. a war for oui’ bold play in the economy. a war for our eyes, ears bold play in the economy. a war for oui’ eyes, ears and bold play in the economy. a war for our eyes, ears and minds is ranging —— raging and it is based on the west coast of america. netflix has said it won't put any of its shows on the apple service. by the same token, us giant disney has pulled out of netflix and his lodging and streaming next month. out of netflix and his lodging and streaming next monthlj out of netflix and his lodging and streaming next month

it's signed up some top talent — steven spielberg, oprah winfrey and jennifer aniston will be makinglion subscribers globally. 0ur media editor amol rajan reports. apologies, we can't quite new that report on apple tv at the moment. we will move on to our next story. tributes have been paid to scott walker, the singer and songwriter, who's died at the age of 76. he shot to fame in the sixties as one of the walker brothers, singing on hits including "the sun ain't gonna shine anymore" and "make it easy 0n yourself". he left the group at the height of their fame, and released a series of experimental and acclaimed albums. david sillito looks back on his life. # emptiness is the place you're in...#. the life of scott walker is one of music's strangerjourneys, a long retreat from 60s pop stardom. at first it was fantastic for the first couple of albums or so. but then it really wears you down. # the sun ain't gonna shine any more. # the moon ain't gonna rise in the sky...#. this was a man who at the peak of his success in the walker brothers disappeared into a monastery to study gregoria

original series, movies and documentaries created by celebrities by none other than oprah winfrey and steven spielbergnews app offering content from 300 magazines and access publications for 9.99 and a credit card for iphone owners. i was waiting for oprah to come on and say you get a car, you get a car, you get an apple tv. >> it goes to show how much of the industry is changing. streaming services allow interesting points, some have brought up whether they will have a different model than netflix. or whether apple is going to try to do it the more traditional way which is like one episode per week. >> it's also just, you think about the competition that cable providers have, first netflix and now streaming service with apple. they got to be a little bit nervous about this. >> coming up on morning joe, the fight over robert mueller's russia report takes shape. >>> more on the demands by top democrats on getting their hands on the report. >>> and senate judiciary member, john kennedy, and democrat chris murphy join the conversation on the after math of that report. morning joe is just moments away. >>

. >> oprah winfrey and steven spielberg are among talents working on program content for applwell asnifer aniston and reece witherspoon, but netflix dominates and a growing number of vals have created subscription pfatigue. >> what anning has working to its advantage, i has an incredible brand. some ofhe best brand recognition in the world. >> the question is whether apple loyalty will extend into somethingnew. nbc news, co news. >>> want to tell you about a major avocado recall. henry, a major producer based near san diego is recalling whole avocados over listeria concerns. no illnesses reported so far,pa but the c is taking precautions and this affects six states including arizona, california, florida, new hampshire, nor carolina and sconsin. >>> once a band geek, always a band geek. >> coming up, the mentors w [ ding ] show me the crown. [ ding ] show me homecoming. [ ding ] baby sloth videos on youtube. amy, do you, uh, mind giving someone else a turn? oh, yeah i made myself a little comfortable here. i got a pizza for amy! yes, that's me! xfinity lets you search netflix, prime v

already signed up with commissioned programming are a—list names such as steven spielberg, oprah winfreyough competition by the likes of netflix who already have more than 130 million subscribers globally. our media editor amol rajan reports. his big launch is under way at the moment and the service is part of a much bigger one. this is apple's biggest shift in strategy for over a decade. we have always thought of it asa decade. we have always thought of it as a hardware and software company. todayit as a hardware and software company. today it is all about beefing up the service offer. there is a new music subscription service that is coming to the uk later this year. they are launching a credit card, and a gaming service. but the big thing is this new film and tv service, apple tv plus. this is an attempt to provide a rival to netflix. it will be different because the focus will be different because the focus will be on quality rather than quantity. why are they getting into this game? one thing is the iphone growth is starting to slow down because of fears of a trade war with china. b

already signed up with commissioned programming are stars such as steven spielberg, oprah winfrey andkes of netflix who already have more than 130 million subscribers globally. 0ur media editor amol rajan reports. wa nt want me to help you find your opening. like the big bang it explodes. thank you guys, this is so exciting. the $900 billion company announced resources in use, credit ca rd announced resources in use, credit card and games but the biggest draw was a beefed up tv programme called apple tv plus. it will launch later this year in many countries. apple is making a bold play in a new attention economy. more for our ears, attention economy. more for our ea rs , eyes attention economy. more for our ears, eyes and minds is raging. —— a war. if you're watching this, i am not around anymore but do not spiral... netflix has said it will not put any of its shows on the apple service. but others have pulled out of netflix.” apple service. but others have pulled out of netflix. i do not want to give you an opportunity... the brains behind one of the biggest shows this year says ther

oprah winfrey and steven spielberg and then make the product and then market the product. i think they had this date on the calendar for huge announcements and content is not there yet. >> julia, one thing they do seem ready to market and stood out to me is an emphasis on privacy and what they're not going to do with respect to consumer behavior with advertisers. >> we heard tim cook take a couple of subtle digs at facebook didn't mention facebook by name but he did say when he was talking about the apple l news plus product that they would not be tracking what you're reading and ads would not follow you around the web because this is going to be a different kind of product when it came to consumer data and consumer privacy. he also, they referenced privacy when talking about the apple card, the credit card they're working on in partnership with goldman sachs and mastercard their point here is that apple takes privacy seriously and going to be very careful to protect consumer data, trying to put apple in contrast with what facebook has gone through in the last year or so.

steven spielberg and oprah will producing content for apple tv plus. >> hello, am i late?reporter: actors steve carell, jennifer aniston and reese witherspoon will be in a new creation called "the morning show." >> we can't wait to show you what we've been cooking up. >> reporter: apple tv plus will be available this far and joined a crowded field of streaming service all vying for viewers. disney which recently merged with 21st century fox and owns the marvel and "star wars" franchises is expected to start its own service soon. >> how many people are willing to add another streaming service? >> reporter: cnet's scott stein says that presents a challenge for the tech giant. >> the tv field is so fragmented, apple has work cut out for them. >> reporter: but apple has one advantage over the competition. there are more than 1.4 billion apple devices in use around the world. each one of those owners is a potential customer. those people may also be interested in the new apple news plus service. >> this is going to take apple news to a whole new level. >> reporter: for $9.99 a

hollywood royalty like steven spielberg and oprah winfrey they have signed on to produce exclusive content for apple t.v. plus the company's new offering a subscription based streaming service and a challenge to netflix amazon and other media platforms apple is facing a crowded field and by no means certain success going to people are going to be willing to add another streaming service apple is going to have a lot of work cut out for it and. that again apple has a lot of cash to throw at the new service and that makes some analysts optimistic. i've never seen this much star power in one place at a tech event so that was a first and again these were a listers these were some of the top three steel mill or j.j. abrams oprah winfrey i mean they were here to basically commit to an apple platform and that kind of commitment says a lot about them believing that apple is significant in the future. and then there's apple news plus also subscription based offering users access to newspapers and magazines for under ten dollars a month. not to forget apple arcade to satisfy the growing gaming commun

weren't invited to the festivities there were plenty of celebrities who were like oprah and will be producers. steven spielberg just to name a couple so how will all of this go over with apple's customers joining us to discuss conservative commentator steve walls bergen our t.v. producer brant bore thank you so much guys prescience you've been here steve this is sort of amazing stuff i remember when you and i spoke when the fourth quarter earnings came out and they weren't that impressive mainly we thought due to those expensive i phones over in china but these new offerings are quite astounding let's go through those if you might. all right why don't we start with the t.v. and the news the apple t.v. plus you could subscribe through that to h.b.o. showtime starz c.b.s. all access and the smithsonian channel that starts in may and you watch on the apple t.v. after called apple t.v. channels now there's also going to be of course original content and that's why the star studded celebrity guest list that included jennifer aniston and others who are being paid by apple to be in series and develop a series of orig

other talent coming to apple, steven spielberg, aquaman and oprah who will launch a viral book club. from apple tv to the big es inside this new york city gay bar over the weekend when the pair decided to party it up with drinks and drag queens. >> what do you do for a living? >> i'm actually at the moment a stay-at-home mom. >> the ladies ended their wild night with j-law tackling that mom following adele losing a drinking game. no word on how hung over they were the next day. >> jennifer, this isn't the hunger games. >>> and "clueless" fans are still totally buggin' after the popular cast reunited over the weekend. cher horowitz herself alicia silverstone, paul rudd, brekin meyer and donald faison thrilled guests at chicago's comic and entertainment expo. they shared memories of their late friend and co-star brittany murphy who died in 2009 at the age of 32. >> she was so good. >> and alicia proved that she's a bit, well, clueless when it comes to remembering the film that put her on the map. >> i don't remember the table read. >> i don't remember the table read either. >> i do. >>

it will feature original content from the likes of oprah winfrey and steven spielberg but apple has yeto disclose a price for the service. apple announcing a $10 a month service called news plus, which will offer users access to more than 300 magazines and apple card payment service with cashback on purchases and no late fees or annual fees was part of yesterday's announcement partnership with goldman sachs and gaming subscription service, this one called arcade, would give users access to more than 100 exclusive games. jim, in reviewing some of the research this morning from some of your favorite analysts, including katie uber tty, it doesn't appear there is that much enthusiasm for what they unveiled yesterday >> i completely disagree. >> you disagree with that assessment or -- >> the average american -- >> my read of it. >> you're completely right totally right. i just think -- i'll say something that is almost marxian in nature. i don't think analysts care about 2% back on a credit card because they make so much money, they don't care. i think that if you go back to the analysts whe

apple will focus on premium, projects from steven spielberg, oprah winfrey and others we expect themr subscriptions to starz and showtime for another fee as for how its own subscription service and cut of other streaming services could be a game changer for apple, dan ives says we believe reaching 100 million subs in the medium term is a realistic goal that could translate over time for apple and further cement its installed base and have a halo effect. raymond james warns that apple service doesn't seem different from others like amazon and hulu, it will be more incremental. we'll learn more in an hour when the event starts back to you. >> just an hour from now that does it for "squawk alley." let's get to scott wapner. >>> bond yield trouble is ahead for stocks, are fears of steep global slow down overblown it is 12 noon. this is "halftime report." >> the great rate question how much do investors worry about inversion? see what the half time investment committee has to say. plus a pivotal day for apple the number one

apple reportedly has deals already with steven spielberg, oprah winfrey, reese witherspoon and kevin durant. i put up a poll on twitter and while some folks say they are interested, more than half say enough. i already have enough options for watching tv. nbc bay area tech reporter scott budman will be inside the spaceship for that big announcement today but if we hear anything before that point about pricing, which has been for a lot of folks and the time line, we'll let you know as soon as we hear. in cupertino, kris sanchez, "today in the bay." >> thanks, kris. >>> our business and tech reporter scott budman will be at the event, and will have a live report during our 5:00 and 6:00 newscast tonight. you could also follow him on twitter, his handl handle @scottbudman. >>> happening today, ride share drivers demanding their fair share plan to protest and strike across california. a union supporting drivers claims, uber recently cut drivers pay by 25% in some places. uber reportedly says this was actually the unintended result of an incentive promotion. union leaders have planned a o

, the iphone maker unveiled its streaming plan with a star-studded event from steven spielberg to reese witherspoon and opraha lot of excitement and a lot of questions. in securing the vote, a congressman is sounding a call to protect the 2020 election. we will discuss his plan about getting it right next year. first to our top story, the biggest listing of the year, lyft hitting the public markets this week. now officially trading on the nasdaq under the ticker lyft. investors are watching closely good in the roadshow leading up, investors packed a standing room only luncheon to hear the company's pitch and the offering was oversubscribed. we parsed through all of the details after the company listed. >> it is important to have a context that we are going after the trillion dollar market opportunity. every year in the u.s., american s spend $9,000 owning and operating their cars but only use it 5% of the time. so this massive market shift, just like entertainment has gone streaming, it is happening with car ownership, and we are investing to take advantage of that. our economics are improving and we are ver

oprah winfrey and steven spielberg two ofhe superstars on board. >> reese and i are so proud to be aens that users around the world already own. >> apple! they near a billi pockets, y'all. >> reporter: apple also working the kick up more than just. the apple card planning to revoluon nice the way we use credit cards, the company will tract spending while eliminating fees and give you ch back daily. also turning to news feeds and video games to create new ways for subscribers to get access to select fees and apps. >> we really think you'll love apple arcade. >> the big esqution, how much? apple news plus $9.99. s for the rest, more will b announced in the fall. for the event, apple teased for weeks. plenty of hype and not a single stand-alone trailer for the production, keeping customers and competitors at t edge of their seats, hoping more stars may align to put them on >>> guys, i wanted to show you something, this spaceship looking building behind me, this is the steve jobs theater. that elevator is the elevator oprah was on yesterda this morning people are already reacting to some

names behind the dozen plus shows and movies that apple's already announced, including steven spielberg and oprah winfrey. >> what we're looking to hear is the details of what the video service is going to look like, what it will include, what it will cost, and how we'll really compare with everything else that's out there we're also looking to learn more about how it will integrate subscriptions to the likes of stars and showtime those will be offered for an additional fee we're expecting news about another service. the premium news service that should be built on top of the magazine app that apple bought last year. we're going to keep on listening, tim cook is talking right now. >> for more, let's bring in ed lee of the new york times. and dan iverson. ed and dan are going to be with us throughout the show, to react to any breaking headlines. >> we'll start with you, ed, what are the expectations, do we know pricing yet for the streaming service? we've only heard streaming for the news piece >> it's about $10. they're talking with hbo and stars and possibly cbs and showtime about, well, we can

. >> reporter: oprah winfrey and steven spielberg, just two in the lineup of superstars as apple movesand big bird also signed on to create new programming for screens that users around the world already own. >> apple! there in a billion pockets, y'all. a billion pockets. >> reporter: and a billion dollar bet. apple also working to cook up more than just tv. the apple card looks to gameify spending and revolutionize the way we use credit cards. the card will track spending while eliminating fees and give apple is also turning to news feeds and video games to create new ways for subscribers to get unlimited access to magazines and apps for a monthly fee. >> we really think you're going to love apple arcade. question, how much will you pay? apple news plus will cost $9.99 a month. as for arcade and apple tv plus, apple remains tight lipped saying more will be announced in the fall. for an event apple teased for weeks, plenty of hype but not a lot of detail and not a single stand alone trailer for any of their streaming productions. keeping customers and competitors at the edge of their s

speculation, the iphone maker unveils its streaming plan with a star-studded event with steven spielberg, reese witherspoon, even opraha lot of excitement but also lots of questions. the roadshow in san francisco, met by disgruntled drivers hoping to make their feelings known to executives and drivers. to their surprise, the company changed the location of the event. the sec is urging a judge to take action against elon musk for flouting an agreement to take more caution with his tweets. the latest on the most recent controversy surrounding the tesla ceo. our top story. years,eeks, months, apple has finally revealed it is all in as a services company on monday. they unveiled a new magazine service, a video gaming platform, and with a parade of hollywood elites from jennifer aniston, steve carell, even oprah, a new premium video service to rival the likes of netflix and amazon. listen to ceo tim cook. tim: to bring together your favorite shows, movies, sports, and news, and make them available on all your devices. -- you can spend less time looking for something to watch and more time enjoying it. emily: apple has a br

, the iphone maker unveiled its streaming plan with a star-studded event from steven spielberg to reese witherspoon and oprahxcitement but also stil

ike steven spielberg, reece witherspoon and jennifer aniston, jason momoa and oprah. with this product, apple is competitive video streaming market. >> so i think this is more an advertisement for a longer press to get into the services space. a lot of people are talking about apple versus netflix. the bigger issue is in the u.s. alone, you have 5i million households spending more than $100 a month on their pay tv servicese versus netflixbattle. >> additionally, apple debuted a new apple tv app, where usersca subscribe to channels like hbo, showtime anstarz. apple also launched apple news plus, a new subscription service bringing together over 300 magazines and newspapers. applelsard b into the apple wallet app on the iphone as well as an actual physical credited apple pay is not accepted. finally, a new service for gamers. an a l r arcade. a subscription service feature over 100 new and cloouf games in the fall the company's core iphone franchise has come under pressure. revenue dropped 15% in apple's holiday quarter. in response, they had touted its services divisio