why is it that we see in the bay area, and orange crone, in oregon these pockets of educated individuals upper middle class, suburban folks opting out if you will of vaccines in what is the trend here? >> i think part of sit related do unfamiliarity with these diseases. >> . >> so successful, people aren't aware that measles is a killer. and 400 kids die every day from measles worldwide. and it's in this country where we have good supportive care, for every 1,000 kids that get measles only two of them will die. but some may suffer inflammation of the brain, and brain damage, they can get diarrhea, dehydration, pneumonia, but many parents aren't familiar of this because they think of it as a disease of the past. >> you know, emily, you mentioned earlier that you were looking for middle ground, you don't want to be labeled anti-vaccine, you want to haven a adult discussion, about these things do you find that a lot of your mom friends and dad friends feel the same way, or are you a outliar when it comes to this topic. >> a lot of my friends we talk about this. i have, cans with my mom frie