what we're seeing is websites like orbitz have had apps out for the last couple years and they're becoming more transactional. people are not just checking their flight status but actually going on their phone and booking international flights and same day hotel rooms. this is really forcing travel companies to put a lot of money into the back end technology of these to keep up with technology that they want to push out to consumers. so they're calling it creating a frictionless booking experience for travelers, but that continues to be a really important part and revenue stream for travel companies like orbitz. >>good advice. jeanenne tornatore, happy travels! >>you too. thank you. the airline industry is preparing for delays that could result from new regulations. pilots' schedules are now being adjusted to insure adequate rest time between flights. industry analysts are concerned that the adjusted hours may result in delays for passengers. however, the regional airline association says carriers have added 5% more staff in anticipation of the new rules. thanks paul! coming up....how to i

from $159 on orbitz in february, something for everyone, golf course, three pools, kids pool, a greats is atlantis in the bahamas. i was just in the bahamas at that hotel. it is beautiful. >> it is a great value in the caribbean. atlantis is the fun side. there are other cool things going on there. the pirates of nassau interactive museum, and fun things like that to do with the kids. atlantis, the rate here for february, you can get a hotel room from $306 a night. that sounds like a splurge, however, there is a really cool promotion where you get a $100 resort credit per room, per stay. you can use that on anything there. they have this aqua adventure water park i'm sure you've been to. 26 acres. that's included in your stay. people that aren't staying there pay upwards of $100 a day for a pass to go there. >> so kid friendly. >> if you want to go to like you did, you went to the cove. >> for grown-ups. >> there is something for everyone. >> there is a place in colorado called what? >> crested butte. >> it is great. >> wild, wild west town. >> in the gunnison natural forest. the down

according to orbit -- orbitz, prices are expected to skyrocket today.imum stay. >>> time, 8:27. tighter security for the sochi olympics. why the content of a newly- surfaced video raising big concerns among leaders. >> right now traffic is moving along pretty well if you are driving on the freeways. very nice day to be out. we'll tell you if there are any spots where you have to worry about slow traffic >> it might be cold to be out. it will be sunny and warm. án >>> good morning. welcome back. just about 8:30. we're live in sonoma county this morning. look at how dry it is out there. this is one of the places here in the bay area where a burn ban just took effect right after midnight. ktvu's allie rasmus just talked to a firefighter about these precautions and new regulations in place because of all of this dry brush. stay tuned. allie will be here in just a minute or so. i'm dave clark. welcome to monday. it's king day. january 20th. let's check weather and traffic for u steve's right -- for you. steve's right over there. >>> we have a patch or two of

you really isn't as easy as buying an airline ticket on orbitz. it is important to sit down with somebody who could help you understand what you are likely to pay and to balance out. if you take a number of prescription drugs, it might make sense to pay a higher premium. it is really jarring. even group insurance, people have to pay $100 every time they or a job until it hits $3000 $6,000. it is fairly common, or becoming more common. there is a chance that the insurance will be able to do that if there is an outside company managing the benefit. they can charge a separate benefit for that. i know plenty of companies that have done that, and people are not happy. host: john, republican caller. caller: young people are not going to be buying into this. how long do you project it will be before the roof caves in? guest: i will not make any rejections. i do not know the roof is going to cave in. that is something the republicans say is going to happen fairly soon. it is hard to say. we have been analyzing the data on healthcare.gov since early novemb

get its customer loyalty program in check and get customers coming back in an era of priceline and orbitz new management team has done a great job with over the last five-plus years. if you look back five years ago they had about 25 or less million members in their database and roughly 39 million. they used to have blackout dates that made it fairly prohibitive to use their reward points and now they've really kind of migrated that. they've done a good job in terms of e-commerce channels, but, again, they have a broad brand suite and consumers whether they are staying at a hilton garden inn, once in the system the switching costs are pretty high and no difference between marriott or stoorwood, there's pretty good customer loyalty once they get people locked in. >> it's good to sue both. joel simpkins and joel griefkin. >>> according to search metrics it appears expedia lost 25% of its search visibility via google over possible unnatural links. let's bring in jon fortt. i don't under what it means either. >> it sounds scandalous. unnatural links. >> we should show the stock. expedia has be

them going further into online travel and, you know, basically challenging priceline and expedia and orbitz, it definitely absolutely saw the report. travel is one of those areas that people talked a lot about for google around the time they made that ita acquisition but hasn't gotten as much focus yet even though they have good products in the space like google flight search. i think it's clear that they're still focused on that. i wouldn't be surprised if you saw a new product come in 2014. and when you think about ways for google to add big chunks of that total address market, you know, and travel is one of the biggest and i think they want to be in shat spathat space and it that they can aggregate it into one. >> how devastating would it be given the market power they have to the other players in those view? >> i don't follow the travel space typically, but for those players they are watching google very, very closely. >> awfully close to an all-time high today on google. evan, thanks so much. evan wilson, over at pacific crest. and jon, thank you to you as well. >>> let's send it over