what is the trend that you see orbitz unwelcoming really having to deal with? a little self-serving but this shift to mobile is a big trend in every online business. the starting point still is google. that's where people go and historicically have gone to start their travel. in a mobile world though people are going directly to aps. that means brands are important, aps are important. that plays well to something like expedia that is gathering up all of these starting points. and it is a strength rests. in the case of expand yet -- expedia, why wouldn't they invest in what they already have? >> i think there are other flavors of apps that resonate editor with consumers. we have carved out a really nice market for ourselves and we are running really fast. >> is design a business impediment for expedia? when we started we started with a clean slate. our back end front end always reimagined and invented for the mobile use case. it's very fast to book a room. because of the way hotels compete for inventory and shell space. >> is design a problem for them? >> i thin