here at the oregon research institute the influence of sweet food on the human brain is being investigated but this program of researchers revealed is that habitual consumption of energy dense food alters your inner all circuitry and exactly the same way of consumption of drugs appears. eric stice recruited about 100 students half of whom regularly eat ice cream while the others never eat. they all came to the laboratory to drink a milkshake inside an m.r.i. device and give the researchers a peek into their brain activity. create casey sarah what we're going to do today is give you chuck an object and record the brain activity in your entire brain as you're receiving anticipate receiving talk and not check to look at the neural basis of consuming energy dense foods. to test subjects can sip the milkshake through the tubes without moving their heads. what we found out is that the people who never eat ice cream you could trace the reward circuitry everything lit up just beautifully and it activated things are very strongly about in contrast to people who ate ice cream every day showed a very