we look at these ads, someone made the statement earlier that it's not really our role to question, orhe role to question whether there was any truthfulness to these ads and that's one of the things that bothers us is -- it's fine to be negative, but you need to know, when you watch that ad, is there anything underlying it? and often, there isn't. that really distresses us, because the ads are so much, especially now, therey are so mh slicker and impressive. when weer with on fox news last week, they showed some ads and had us kind of critique them and the one that stuck with me was, it was just, i don't know what it was about, it was really impressive, though, and i was like, against the guy when it was over because i had these great graphics and really cool music and it was really an impressive ad but i had no idea if there was any underlying documentation. what we wanted to do with the book is show people, it is still possible to try to know what the truth is. and we're not trying to be lofty and put ourselves out there as, you know, the finders of the truth. but well, that is what we