you both experience meet orric rises in your company. incredible to watch. then at some point you hit a plateau. and i want to know what that was like and what you did to get yourself through that time, plateau or decline. 2008 hit. >> 2008 hit. and i think everybody had a plateau or decline. it was a really scary event. just because i remember standing at a trade show and there were no attendees. and i'm thinking to myself, oh, my goodness, the whole thing is over. for us what we really did is we retrenched our core values, which were design, beautiful customer service, really speaking to our audience. and we sort of did that consistently over and over and over again, kept delivering on the promise. skpeuplg that's what helped us weather the storm. >> was it scary? >> it was beyond scary. because it was overnight. it wasn't really overnight but it felt like it was somewhat overnight. >> for both of you, you just had such success that it find of feels like this is working. everyone likes it. and i know how to do this. >> right. >> and then you also didn't se

. >> i want to bring you two together because you both experienced immediate orric rises in your companyincredible to watch. and then at some point you hit a plateau. and i want to know what that was like and what did you to get yourself through that time. or decline, plateau or decline. i want to start with you. 2008 hit. >> 2008 hit. i mean everybody had a plateau or decline. and, you know, it was a really scary event. just because i remember standing at a trade show and there were no attendees. i think to myself, my good in, the whoem thing is over. so for us, what we really did is we really retrenched our core values, design, you know, beautiful customer service, really speaking to our audience. and we sort df that consistently over and over and over again. kept delivering on the promise. and i think that's what helped us weather the storm. >> was it scary? >> it was beyond scary. it was just beyond -- because it was overnight. and it wasn't really overnight. but it felt like it was overnight. >> i think also for both of you, you just had such success. >> right. >> it kind of feels l