i do know from delving into this man, orrin hunt, who is dealing with his, you know, disorder, there is a lot of hope. it's not a thing you're stuck with; it's a thing that is a journey. it's part of a journey and it might be hard sometimes, but it's definitely, if you take the right steps, and everything is surmountable, i think. as we all were working on "crazy heart," we knew men and women who had struggled with addiction, we can't really know what that's like, how hard it is, but we used inspiration from friends and family members that we all knew and know that you can change your life. bottom line, this is not a short-term process. the minute these types of programmings and this type of thrust vanishes, so does the affect that the media has on this issue. so we're in it for the long haul and the entertainment industry is in it for the long haul. and a lot of the creative people that we've been working with over the years now are in it for the long haul and we all recognize that change does not come overnight. so i think you're going to see, you know, a very consistent and ongoin