childre and their families in the earliest years, 0 to but without taking money fr other programs orrom ducation. prop 10 created a 5 cent per pack tobacco tax and other tobacco products are taxed as well to create what bega as about a $700 million a year nding stream for the purpose ofupporting and providing resources for education and outreach parents and young children. and so since tt time -- and we also prop 10 is also mandated to focus on smoking cessation. the good newss that we have suceded in, you know, smoking cessation, but the bad news is -- not bad ns but the renues from prop 10 have declined so it begans a $700 million a year proposition and down to just under 500 million >> do more with less. fewer people are smoking but you'r absolutely right. we have to do me with less. >> we have a great mpaign going on right now. i want to talk about brain search for very young children. ow is first five california talking about ths? >> you just heard from mark thompson, it's a very complex iss but very important. so the purpose of our cpaign which is called talk, read, sing is to take this --