. >> reporter: here we see the emp orsulak in emporrer in the camp and they are shouting long live the emporrer. he thinks he is going to win we know he won't. and here are napoleon's men preparing to fight the battle of waterloo. one of the interesting thing is how the french government itself has stayed away. some people have joked it is simply because the french are bad losers. i think the reasons are a bit more comp complicated than that. attitudes towardna napoleon are complex. he is seen as an extraordinary general and someone who created a french domination all over europe. and he is respected for that. he is seen as a dictator and so france officially doesn't quite know how to commemorate its most famous son. business... worth more than 17 billion dollars a year and growing.