information isn't being stored in some government file that could somehow be used against me personally, ortonre about me personally, then i'm comfortable with, i'm ok with this, and i consider this part of the other side of all the advantages of the internet, all the capabilities of being able to find people who i haven't seen for 30 years, or to find things that are really hard to find out there that i'm actually interested in having. i'd like to hear, you know, about this other side, where i feel actually benefited by this technology and tracking. host: we'll get a response. thank you, kurt. guest: that's a really good point. i think people, a lot of people actually like targeted ads. i have to admit that i sometimes find targeted ads usful, as well. there is, i think there needs to be a debate about whether people want to get these ads. other people find them really intrusive, for instance, people searching for a disease on line, or looking, researching some sort of health issue, and then they see ads about this, some of the conditions that advertisers target against are things like bipola