i have the orville redenbacher, the pam, a lot of the stuff. not all of it.5 of their products ranked one or two by market share in the category. the brands you know. for a long time they had a problem. i thought they were the most levered to inflation of all the food players. when commodity costs were on the rise that seriously crimped their ability to make money. now although many agricultural commodities are in decline. gas prices are flat year over year. oil is down big. the head wind holding con agra back will be a tail wind to push the company forward. everything from the ingredients they use to make the food to paper and plastic used to package the stuff has become cheaper. that should be a boon to the company's gross margin. con agra makes a profit off every dollar of sales. just as they were the biggest loser as commodities edged higher it will be the biggest winner now that the same commodities have come crashing down. that's just the icing on the cake. as much as con agra benefits from lower commodity costs it's not something management takes credi

. >> orville redenbacher pop-up bowl. i was talking about this, the hair color.air color be innovative. i thought we had pretty much settled. >> the one great thing about this, as you know, anybody who has done hair color, it drips, you waste a bunch, it gets lost. this is a foam, so you get -- there is no waste of the product, you use it all and no dripping. it goes in your hair and you have no drips all over your towel. >> nothing like that out now? >> there are some now, but this is one of the first ones that came out, so this -- >> they're the innovator in that market. very interesting. you have another food item on the list sierra mist natural. but as i understand it, the flavor stays the same. so why is this innovative? >> it is great that these products, like the natural bliss, they have taken all the bad products, bad ingredients out, so there is no high fructose corn syrup in there, all natural ingredients. so it kept the same flavor, but with no bad ingredients and the same with the natural bliss. it is just four ingredients. >> how competitive is it to