, our editor-at-large .ory johnson amy, great to have you on the show. >> there is a lot of attention now being placed on the fcc's recent statement. focus on that fcc perspective action is misplaced for two reasons. we don't know yet what the breadth or scope of the fcc's action may or may not eat. -- be. on focus should be and is what team should be doing to entice fans to leave their homes and come to the stadium. i can share with you from my own experience that each of the 32 clubs and the league as a whole are focused on, how do we get fans out of the home? there is this magnificent television experience. >> it's pretty comfy in their. >> it is hasslefree. >> there is no line for the bathroom. >> and you don't have to pay to park in your own driveway. each of thegue in teams are focused on is, what do we do in the stadium to entice to fight thein crowds, the traffic, parking, food lines? how do we make our stadiums technologically bodacious, and provide fans in-stadium with some things that fans at home don't get. this is about the blackout rule, and the perspective fcc action --