>> teacher oscar ramirez is using a lesson plan called "admongo." it was created by a government agency called the federal trade commission with the help of scholastic. the goal, to help kids t critically about commercial messages. >> what else can we ask? >> what does the ad want you to think or do? >> we're trying to give them the tools to navigate through this advertising-rich environment as they move forward in life. >> but as they say on late night commercials, "wait, there's more." the admongo interactive computer game invites you to explore the world of advertising. to see how commercials are constructed, you're asked to analyze ads like this one for a make-believe energy drink. >> i think they want you to believe that summit soda will,t like, give you energy that you can do all the extreme sports, that make you like live your life. and that fast music all goes to the idea that it's giving you energy, yeah. >> if you teach kids to start thinking critically about advertising at an early age, that will be their first and best line of defense ag