firsthand memory of the reagan years, i think the problem goes back really that the party has been ossified since the 1980s. there are still people who want that top marginal tax rate to be where it was when reagan was, why? because it was there when reagan was in office. i think it goes beyond the bushes. think the bush era didn't address, didn't modernize the party. i think donald trump took the party by storm, not only because he's a demagogue and he knew how to manipulate the mainstream media but because there was this hole at the center of the party. there was not an adequate agenda that was contemporary, that was meaningful. and frankly, the agenda that actually lost in this race was the ted cruz agenda, was the far right agenda. it wasn't the bush agenda. >> no, that's right. well, they both lost. >> they both lost to the buchanan agenda is basically what happened. >> yes. >> yes, absolutely. and two things that you mentioned, about the rhetoric, it hasn't been trump's rhetoric that's been a problem. as chris reminded us in the intro, it was rick perry, for instance, who said that tr