when you buy instant winning games, go to places like otb, like sketchy people playing it.ant to buy some expensive product. doesn't put you in shopping mood. health care store, you drop $100 at duane reade. melissa: i do all the time. >> cigarette buyers, maybe having them out of the store helps sell other products because it looks like a healthy place to go waste money on other teeth whitener or whatever. maybe they want them out of the line. they're buying low margin cigarettes. melissa: in the line they're trying to sell me a hershey buy and bag of fritos and check out there is beer by the cash register. a thousand things are terrible. i mean -- >> no question there is contradiction here but playing grantly product counters their message much health care. melissa: jonas, thank you so much. stefen, you're a good sport. i know you're making a mint in that business. it is working for you. we appreciate night thanks for having me. melissa: up next, america in the dark ages. target dropping 100 million bucks on chip and pin technology that has been around for years, with bil