italian power otoh minetti has been researching consumer behavior in the automotive industry since two thousand and two. days to be just as she would these are tall which gives drivers a sense of security because just as you vs have room for children luggage space and often all wheel drive so you're prepared for snow and other kinds of bad weather. in it. men want to know exactly what lies under the hood they appreciate the innovative technology found in these new b.m.w. using jeeps ninety percent of the customers who buy them are men. women on the other hand tend to look for the sort of comfort and design found in this. the electric model is due to go i'm sailin twenty nineteen. women especially appreciate features like parking assist since sat navs. give us nostra would we know from studies that women make or influence fifty to eighty percent of buying decisions and not just of cars to be honest it would be foolish to ignore this fact and not take women's preferences into account and. less than twenty percent of women choose a mercedes even less than female buyers of porsches b.m.w.