and you're getting outkast.♪ yeah i'm afraid like i'm scared as a dog ♪ >> serious hip-hop already knew about outkast. but then they come out with an album, "speakerboxxx and the love below." and they have this song they called hey ya! >> one, two, three, unh! ♪ my baby don't mess around ♪ ♪ because she loves me so and this i know fo sho ♪ >> it's barely a hip-hop song, really. i'm not sure what it is. but it's got this kind of frothy '60s vibe. it sounds like something that, you know, motown might have put out when they were doing their sound of young america. ♪ hey ya hey ya ♪ >> next thing you know, everyone is singing this one line, "shake it like a polaroid picture." ♪ here we go shake it shake shake it shake it ♪ ♪ shake it like a polaroid picture ♪ >> polaroid was the instant camera and the picture came out. and for some strange reason, as the image was -- was forming, people would do this. they would shake it, as if that was going to make it happen faster. so he says that line in the song, and suddenly e

we found -- we'll know this artist from outkast, andre 3000 [ cheers ] we used him just as an inspirationt before you - >> i listened to a bunch of -- well, i listened to a bunch of his interviews and in those interviews, i could -- you know, i was working with this coach, and we -- we were able to create this specific sound that is will trent >> jimmy: that's amazing >> yeah. >> jimmy: now every time i watch, i'm going to think of andre. >> i mean, you might pick up some of it it ni -- it was more like -- it's nice to have a foundation that you can base a dialect on so, it's not, sort of, out of nowhere. it's very specific >> jimmy: what words do you have any certain words, like - >> well, yeah, there were, like, phrases, you know, like, the way he walked, the way he talked "she was gone when she -- she took the dog for a walk in the morning. you know >> jimmy: wow. >> you start, sort of, putting together a little -- >> jimmy: yeah, that's right [ applause ] >> and there's also a flow and a molasses to it, a jazz to it that's really beautiful. >> jimmy: yeah >> so, thank you, andre 3000,

desperate attempt a to move the product as the dillon mulvany blowback continues here with reaction, outkast, tommy laird and fox business co-host brian brumberg . brian , help me. br up first with the money on this 8d billion in market cap.lion i how significant is that? n what does it mean fort the company? yeah, i mean, target shares arse down nine billion dollars.2% that's a 10 to 12 percent drop for bud lights down. eighteen dollars billion. that's real money talks. what's fascinating to me,s fa though, is how little the message is getting through n to these companies. they somehow find a way to infuriate both sides.. here's but here's the problem. they're engaging in evangelism ,pete. nobody goes to a target for evangelism. nobody buys bud light for evangelism. they're in the wrong business. th market brands. are they exist to appeal to everybody. what's happening is the tails ei wagging the dog. they've got marketerst ts workig theyhese companies who have an agenda. they're not there to serve customerots. e cuey want to convert them. and that's why you're seeing itc play out this way,