. >> smashing owell meaning guy. i think he's scientifically naive, i would say meece scientifically ignorant on the issue of supplements but his charge is akin to saying, that the mayoo clinic is not good at science or the cleveland isn't a good heart center. we're talking about the university of guelph. that pioneered this research. i have talked to numerous organizations that have no skin in this game, all of them said this was a state of california study, as to the american bow italian cal council, let me be clear. there have been about a dozen studies that shows exactly what this study shows, not quite the expertise of this show. within five minutes of every one of these studies being released, exactly the sam same press release as this. >> let's john respond here. >> one more point, that's key. again there's a huge irony here, if the industry is correct, and we have supplements that are correct led for formulated, if they lose. this is a crank industry -- >> john, you've brought up a whole bunch of issues. let'