tom brady, gwyneth paltrow, p diddy, mark wahlberg. celebrities have driven the trend. scarlet: dr.z as well pushing the idea of alkaline water. cannabis. we are looking at shares jumping today. taking control of its biggest shareholder, privateer holdings. does this change what it does? >> it does not seem that way at all. privateer is a private equity fund, one of the first private equity funds dedicated to cannabis. it is backed by peter thiel, who people know well. they are kind of one in the same. the three founders, one of them is the ceo of tilray. they own 70% of the shares. one of the most prominent pot companies out there. it is a question of when the lockups expire, are these guys going to get rich? the shares were north of $200 at one point. the three founders were billionaires. there is a question of, are they going to cash out? it hangs like a cloud over the company. the privateer guys are not going to flood this year is out there so that is why shares are up today. caroline, if you look at tilray overall, the stock is below $44. yes, doing very well. whether and here