and others these are new systems they're replacing existing systems like p.d.p. music file sharing on the web it didn't have to integrate with that's a long playing records or cassette tapes it obliterated that model i love that analogy that's an amazing analogy and i think you're absolutely right some industries are not going to need integration into legacy systems because they will just need to leapfrog as you just pointed out in music why do we need to go back and integrate in certain things unfortunately some industries in the world that not run that way and they are run in the way that current systems work so why change them also have to remember that a lot. these companies run by quarterly numbers and they report to wall street and so space for innovation is very tight and so in order to mobilize your whole team to innovate in something new and see if it's worth investing your time because remember so many innovations are coming at companies and how do you choose as a leader of a large company is very difficult for you to achieve the cost of music on a stray it's