that come with one heck of a price tag yes p.q. media is now predicting that total political ad spending will reach get this six point seven five billion dollars in twenty eighteen in fact advertising researchers at boral associates actually predict that number to clock in even higher almost nine billion spent now these numbers are staggering my friends and the horse race politics of this year's midterms have got the media companies you know licking their greedy chops recently steve burke head of n.b.c. universal hailed the election ad spending during comcast third quarter earnings call announcing to everyone political is way up we're adding a very very strong political season looks like looks more like a presidential year than a midterm year. so while all city water supplies are filling up with lead over thirteen million u.s. children face food insecurity and more than forty million u.s. citizens and do live in abject poverty are democrat republican friends are spending billions to enrich media moguls and get themselves elected. i think