and a lot of it in the 1830s starting with p.t. barnum is sort of where i begin the book really comes about from new media, you know? which sounds familiar, right? and that new media, sort of the penny press, papers used to be a little bit more expensive, then they became a penny and were two sheets. they were pretty scandalous, you know? and they were filled with hoaxes and filled with fakery which often amused readers, you know? there's the famous -- [inaudible] called the moon hoax where someone pretended they could see life on the moon. and that hoax really spurred on, i think, a lot of what we're seeing now as fake news, but it's as old as 1835. >> host: in your book you write that the transformative advent of the penny press most resembles the current change demonstrated, if not caused, by the internet. >> guest: yeah. i mean, i think the internet is a free press, you know? and not in the media sense that you all are in, but in the sense it's taking a penny press to its extreme. it's access, access, access for folks. and often they'

. >> so jesse put on his p.t. barnumat and remembered the quote, without promotion, something terrible happens, nothing. >> we did a helpless name the team contest. we wanted the community to be involved. we didn't want to be a sandman. we wanted something people liked. >> they got thousands of responses. one stood out. >> one woman said the bananas. my wife and i talked to our president and said, you know what, we can have fun with this. for the next couple weeks, we started thinking about all the different ideas. we looked at each other and said, the community could hate it. so we were so nervous. we said, you know what, you have to take chances. if it is normal, do the opposite. there's no team in the country that's a banana. there is no team named after fruit. let's do it. so we went all in and said, let's roll the dice and introduced it to the community. >> toby wright has been coming to the stadium since he was 4 years old. his response was echoed all over savannah. >> i was not has been bppy. i hated it. >> channe

. >> what about p.t. barnum?. >> he is a fascinating figure because he is helping to invest of what we now call pop culture. he touched the side show but they negative professional. in d.c. these figures of dubious origin many of them were centered around race and the one that got them going and was a black woman with 161 years old and going around the northeast to be george washington's nurse made. but to physically examine her. because then she dies and then yes. but then to reveal is the of revelation. that is the idea not only of of what you could say to believe that that was part of the hope that i use the that now those accusations are just as important. some of that circle is part of barnum's legacy. >> donald trump signals a troubling mindset. it is a the absent or contested. >> yes. i don't think i am alone when i say these types of questions but those almost predate our current situation from conspiracy theories but it d bunk these notions of what is that about i'm interested in tracing why do we have th

. >> think techno rave jane fonda circa 1988 and p.t. barnum and bailey.if we have piqued your interest, take a look at this. this looks like hard work. i'm not about to knock this. this is the bunjsy workout. it's exactly what it sounds like, exercising with a bungee cord strapped to you. creators say this provides resistance, great cardio, using smooth transitions to insure that every muscle is working. it looks like all core all the time, and just misery. but they make it look fun. we checked on the company's site. bungee workouts start at $35 a class. >> who knew chandler, arizona, was the hub of exercise innovation. >> coming back with a full 90 minutes of news including the training exercise today that has police in the east bay warning neighbors. >> plus, why a grower says the state owes him $15 million from the oroville dam crisis. >> plus, getting an update on the victims in the deadly ohio state fair ride accident. find out how they're doing. >> we're having a better day. >> we're having a better day. get you off on the right foot, ♪ ♪ isaac hou

. >> what about p.t. barnum?. >> he is a fascinating figure because he is helping to invest of what we now call pop culture. he touched the side show but they negative professional. in d.c. these figures of dubious origin many of them were centered around race and the one that got them going and was a black woman with 161 years old and going around the northeast to be george washington's nurse made.

p.t. barnums the art of making money and i don't think that was i think that was a moment of that great honesty. p.t. barnum was of the opinion that it really didn't matter what was happening what mattered was what people thought was happening that perception was more important than reality and in the art of the deal trump basically echoes that on multiple occasions you know talking about how to kind of flim flam people how to get the publicity all this kind of stuff so it seems to me like this tax. plan which is literally one sheet of paper with some bullet points i mean this is not legislation this is not a serious proposal it's insane that it's even being treated like such by by people in congress and by the press frankly it seems to me that this is just p.r. this is just for his base of and by his base i'm talking about his donor base in the in the coax and the other billionaires who support him and who support of the republicans absolutely he's doing what he said he was going to do and so mu

i thought he was p.t. barnum.nowhere but i changed my mind. he is producing 5,000 vehicleses a week in manufacturing plant in fremont, california, and going 10,000 a week next year. i like the guy. >> i had my concerns before i really started to do more work on kind of what his vision is. i would mention one piece that i i think is totally missed on these earnings and tesla story. i went to the model 3 handoff event last week and i went there to meet the model 3 car, but i left i felt a group of stakeholders totally on board with this mission of ramping production like you're talking about and changing the world. it wasn't just the employees, muscle from the factory employees to the engineers, but it was also investors and suppliers. so i think there is a stealth advantage that tesla has that is underappreciated, and it comes from elon musk. stuart: i have got to remind everybody that 63,000 people did cancel their order for the model 3. 63,000 cancellations. i know they're still left with 455,000 solid orders. wh

one-third andrew jackson for disruption, one-third theodore roosevelt for energy and p.t. barnumalesmanship. if you think of a blend of those these people, you get a sense how trump operates. so i want you to think about a couple core principles, one of the books you should get after reading "understanding trump" is by tom evans and called the education of ronald reagan. the reason it matters, it's a small book, but the reason it matters is evans goes back to look at the eight years that reagan works for general electric. and general electric had a very sophisticated education program for their employees. and the reason was they had seven unions, two more communist and five of them were very left-wing. and they knew they couldn't negotiate with the leaders in the unions because they were hard-core committed wingers, but they could educate the members about economic reality so that they would not vote for a strike. so they built a very elaborate education program. and they wanted a happy, positive celebrity to be the front face of the program. so they hired reagan who is at the en