all the companies i'm involved n what i found sought whatever attention i pay to paul mitchell, pa troen and all the rest, whatever i do, i do it as part of my lifestyle. i may do it on the telephone. i my do something philanthropic and meet with a distributor, shake his hand, do press, whatever it may be. you work it into what you're doing. also another thing that is important for people to know, we humans are okayable more than can you possibly imagine. i didn't do hair, he didn't do business. my first employee was after six months. her name was shirley wong. she had to do ten jobs so i get out in the field. she did them. never questioned it. those are jobs that ten different people should have done. she did it all. humans have that ability to be able to a lot more they cover anticipate. you just don't hold yourself back by maybe limitations others put on you. >> tell me, just give me a little taste, tell me about the beginning that's genesisst john paul mitchell story. >> we had half a million dollar setup. i knew i needed that to start the company. i've been in the industry. the day