the doing this is william hill, ladbrokes, coral, paddy power, betfair, sky bet and bet365.industry and how easy it is for people, young people in particular to be addicted. we have been asking you for your opinions and we have had one person saying, we asked you to tell us if you thought gambling companies were to blame and be responsible for helping gamblers. simon says, if you compare betting to smoking, you have had this wrong. football kits have had this wrong. football kits have had alcohol adverts on them for yea rs. also, someone says as a bar you cannot serve patrons patrons who are overly intoxicated, betting places should not serve known gamblers. we have peterjackson from flutter entertainment, the company that holds paddy power and betfair. he said this holds an unprecedented level of commitment and collaboration by the leading companies in the uk that you betting and gambling. the question is though, whether this move, which is obviously a voluntary move on the pa rt obviously a voluntary move on the part of the industry is enough to really counter the criticis

i think it is classic paddy power.we would not have this conversation. it was trending yesterday on social media so as far as paddy power are concerned, they have warm. so we assume they will say ok, we got it wrong and will come back with something tamer. but it raises questions, i suppose, something tamer. but it raises questions, isuppose, about something tamer. but it raises questions, i suppose, about the deep pockets that these firms have in the relationship with football or any other sport. they need that connection. all gambling companies are trying to get band loyalty and the best way to do that is getting into the highs of football fans and armchair viewers. many of these people will be gambling during matches. that has taken off recently thanks to the rise of gambling app with a nested and so they want to get into that audience and using their app. that's what the gambling companies consider a success. what about the ethics between the relationship between sport and gambling. we know football clubs need mugg

a couple of numbers to put it in perspective, william hill, ladbrokes, paddy power, sky bet, bet 365, we will be back with sally in lyon and carolyn wimbledon. now your regional travel and weather. good morning. it has been a cool start to the day and temperatures got into single figures this morning. for many it is a dry start and they will be varying amounts of cloud with sunshine. high pressure in charge of the weather at the moment. it is situated towards the west but extending its influence across the uk. we have this north—westerly wind, particularly across scotland and northern ireland where it will continue to bring in a few showers this morning. those become fewer and further between this afternoon. elsewhere, if you started with sunshine this morning you will notice the clouds building up. if you had cloud this morning, it will disappear. looking at sunny spells this afternoon and temperatures getting up to 17 to 21 degrees. but a bit cooler than that on the coasts of the far north and west. through tonight, not a great deal of change, there will be clear spells that will al

and showed that liberal democrats can make a real difference when we take power and put our principles into practice. 0r paddyxpressed their shock about the division and nastiness unleashed by the 2016 referendum. but sadly, i had seen it already. in 2014, scotland's independence referendum heralded a new politics and not in a good way. sandra, one of my local members, had a brick thrown through her window for displaying a pro—uk poster. on the campaign trail, an elderly woman pulled up her coat sleeve to show the pro—uk sticker on the inside of her wrist, such was her fear of wearing it on her jacket. a mob of hundreds outside the bbc demanding that nick roberson be sacked. twitter trolls, fake news, demonisingjournalists be sacked. twitter trolls, fake news, demonising journalists dashed we saw it in scotland first. and since then, that harsh, hostile politics has become the new normal. on the 24th ofjune 2016! work to that awful news that leave had won the referendum. iturned that awful news that leave had won the referendum. i turned on the tv and saw nigel farage smiling smugly out of the screen and i wi

the owners of william hill, ladbrokes coral, paddy power betfair, skybet and bet 365 will increase their's world cup semi—finals takes place today in lyon and england will be playing the us in what will be an exciting match. so how popular is the women's football game amongst sponsors and big brands? and how important is representation of women in sports advertising? chana baram is from analysts mintel. she focuses on retail and sport. let's talk about women in sport, because the issue, i suppose, has been the popularity of an's sport, but it is now so popular, women's football in particular. it is definitely having a moment. i would say it is more popular during the world cup than throughout other periods of time. and women are also playing football more, which is really positive, especially among young women. what are the sponsorship opportunities within women's football? how did it ever to the main's game? we are seeing a lot of new sponsors, compared to the main's game which has a lot of sponsors in the past and is established, we are seeing some brands and retailers break through an