pam dixon, executive director of the world privacy forum is the author of that report. this sound like credit scores on steroids. >> it's a good way to describe it. what are they doing, what are they looking for, why are they creating all the lists on us? >> it makes a lot of sense. it's a shorthand for a sea of information out there. what is happening is that those data broker lists have become an information commodity. the next step is to use all the information about past behaviour to figure out how we might act in the future. >> who is regulating this? as we heard in the report, the d.n.a. says they do a lot of self-regulation. is that enough? >> absolutely not. >> who should be watching to make sure the information is not misused? >> a couple of faults should be watch, and the consumer financial protection bureau, that's is a start. have we seen them take action and act as a watchdog or do they need action from congress to get teeth? >> the credit score was out there for 50 years, and it was only 10 years ago that federal legislations required that we beallowed to

exactly. >> pam dixon believes if the result of this profiling was targeting for better ads, there wouldno reason for concern. >> that's not what she is worried about? >> if you are a major employer or you are a major health plan, you could purchase this list. >> you don't know for certain that employers are purchasing these lists, but the fact is, thing. ? >> that's correct. >> that's exactly correct. this is really outside of r regulation. there aren't any laws that say that employers can't buy these lists. and they are not that expensive. >> america tonight contacted exact data, a chicago based data broker without asking us why we needed them, exact data agreed to sell all kind of lists, the names, home and e-mails lists of people who use online dating services, individuals who purchase products to fight anxiety, gamblers and surf sufferers of erectile dysfunction. we decided not to buy the lists anded names you see aren't real but for $4,500, al jazeera america could have purchased access to deeply private information about tens of thousands of unsuspecting individuals. some could be

. >> pam: buxton was picking up lunch at a subway in the dixon landing chevron in milpitas in februaryen he decided to buy a second lottery ticket. >> pam: tiger woods will miss the masters for the first time in his professional career and gary has that story and all the sports next! (male announcer): it's now time for gary radnich from the jack in the box sports desk. >> gary: no scheduling for tiger was at this year's masters he had back surgery early this week to repair a pension nerve that has been ailing him for the last few months the time table to recover is about four months. tiger woods has not won a major of any time since 2008 el look back surgery on horizon did not look a one cannot look like one will be any time some. >> gary: after three hours of meetings, they are still negotiating with the redskins. if you follow the story did not let the guy out of the building without a signature. 49ers a raiders have reached out to jackson but the bottom line is the prole do not have salary- cap from and what the jackson and the stage of his career he may want to get into rebuilding