though pam starr has another name for it. >> trash is a good word. >> reporter: she comes from a medical family. in this accept, saying these grapes have crashed is a good term. the dying ones look like raisins. some of the grapes could not and it will be costly. in terms of percentage, how much have you lost? >> i would say average about 25%. >> reporter: which translates to quite a lot for a small boutique winery that may put out 3500 cases a year, separating the sun-exposed grapes from the good ones will take time and effort, and while pam expects to absorb the losses, it also means more diligent work on the back end. >> well, we're going to have to be winemakers. some years you don't have to be winemakers, some years you let vineyards do the work for u. >> reporter: it would normally be excessive irrigation to lower the sugar content, but for her, it's the first 34 years. >> is it climate change? it might be. >> reporter: or maybe just strange weather, but when they from 2017, the words of crashes will be unavoidable. >> tearing up. it's so sad. since i was a kid, night empty my pock