. >>> today, it's one-on-one with pamela hess and pamela is here to talk about a great magazine. it's relatively new. it's called "flavor magazine" and you know that i'm always supporting and pushing local farmers. well, now, there's a magazine called "flavor magazine" that takes an in-depth look at a new generation of farmers. farmers who are under 40. >> farmers under 40. >> and this has been out for long? >> it's been around since 2008. this is our brand new issue just off the presses, you're the first one to see it. >> what's featured in the magazine? >> it's a bimonthly magazine that's food and wine but really what we're doing is connecting our readers back to the sources of their food. we introduce them to the farmer who raise their vegetables or the livestock with the meat and to the chefs that prepare it and the businesses that support them. we want people eating locally as much as possible. it's great for the environment and it's great for the local economy. farmers marks have contributed -- markets have contributed about $5 billion in the last year to our economy. going