got to the lobby, pamela said you look so familiar to me, but i can't place you, but my name is pamela newman. >> and this lovely woman said, i'm catherine graham, nice to meet you. >> only pamela could do this. pamela said, i've always wanted to get into the washington post, but i've never been able to get an appointment. >> and pamela said, may i follow up with you today, mrs. graham? and she so politely said, please do, pamela. and that was probably 15, 16 years ago, and the washington post is still a client today. >> tom: certainly speaks to her tenacity and her ability to connect with other powerful leaders, doesn't it? >> she does it brilliantly, and effortlessly. >> i don't know of anybody else who can meet somebody on an elevator, particularly somebody who is important as kath rip graham, and end up -- catherine graham, and end up with the business. and i think that story, motivates her team, because they know that she is out there, constantly with her creativity. developing opportunity. and so people want to be on her team, they want to be an important part of those opportunities. >>