going on the slopes or trees bearing citrus fruit called honey pamelo.he process of creating his brand wasn't easy. his first challenge was to convince the surrounding farms to reduce their pesticide use, but no one listened to him. his father helped overcome that hurdle. he asked his long time friends to help his son. even though each orchard is separated by several kilometers from the next, he visited all his neighbors almost daily. a shared history of past struggles has led to strong bonds of community. chun's father also gathered support to help his son refurbish roads that were getting water logged. each family had to shoulder their own costs, prompting some to resist, but eventually everyone felt the benefits. help them improve efficiency. they learned how to cut costs by bulk buying fertilizer as well the importance of product and avoiding overuse. chun also helped farmers to analyze soil quality, procur fertilizer, set up necessary equipment and f finance costs. what shocked everyone was the degree of thinning of fruit required, giving a much red