>> yeah, and apple has an apple toov -- apple tv and panasonic has a tv. and what we see on the horizon, on the viewing side and content side. on the viewing side, i have been passionate about viewing videos on the phone. i think that most people have a phone, there is seven minutes where you can pull it out and watch these 30 second videos. and the quality is good as anything you can watch. and we are seeing a lot of that on phones. and also being able to capture videos on phones and uploading without going back to your computer. so i think one day being on the beach and being able to capture a video of your family, and sending to the extended family without having to return to your home and computer. >> but the quality, is there a version of hd-tv that we will see on our cell phones soon? >> we started experiencing on 15 feet back experience on large plasma screens and apple tv and panasonic, with things like that, we always keep around the content that was originally uploaded by the user. and whether better quality transcoders, we are regularly reupdati