they crease, they crack, they're heavy, they're pancakey, they clog pores. and you can see it, you know that the person is wearing so much makeup. (jamie) exactly. bye bye foundation is not a foundation, so it goes on, it looks and feels like a weightless, hydrating moisturizer, but you're getting that full coverage if you need it. it is the quintessential beauty product. they did something that is natural, that is good for my skin. i absolutely love it. i no longer have to sacrifice great skincare or great coverage. i can have both in one simple step. it gives me the coverage that i need, but it still allows my face to be present. i'm still there. when i walk into a room, i walk in first, not my makeup. (female narrator) unlike many foundations, bye bye foundation was developed to make your skin look younger. the innovation is the 3d skin flex technology that targets your skin issues on three levels. within the skin's surface, anti-aging peptides, hyaluronic acid, and hydrolyzed collagen infuse moisture and help correct the look of aging skin. at the surfac