we also had a pandora radio ad that we created for this, using the same messages. so we took that carpool karaoke message and turned into a fun pop message that would play on the pandora radio, and we target it had to stations that were more like pop music, not things like metal or rock or things that parent would likely not be playing on their community to school or work or whatnot. and then, again, we took that same messages to keep that cohesive message all across platforms, and we promoted it on our social media account. so we used the sf media brand and took the three messages and promoted them as advertisements directly to a targeted audience of parents with school aged children in san francisco. so they might have seen it out of home, heard it on the radio or seen it on-line through social media. and the last one was facebook. here it is again on instagram, all linking back to the safe routes to school carpool page. one of the unique things we did with this campaign is we wanted to have a secondary message that was coming directly from parents themselves. so

pandora is great if you like a certain vibe of a song. >> it's been around a long time. this is the first one i remember using years ago. it replicates that d.j., radioth no ads, $10 gets on demand larger library there. think about maybe creating that like jazz feeling for a dinner party. years ago i traded a carol -- went through a carole king phase. >> i saw beautiful and did a same thing. james taylor, anything kind of like that. >> that genre. >> that's kind of cool. spotify, my go to, the one i like the most" tell us about that one. >> this is the most popular globally, 35 million songs. what a lot of people love about spotify use their curated playlists. they have so many playlists to pick from, share them with friends, people like that. $10 for unlimited on demand library system. >> you can create any playlist you want. can you share that one as well. >> you can. that's what people like. the nice thing about spotify, technical term platform agnostic. what that means is it integrates nicely with all the systems you have, iphone, android. >> price of that. >> $10 at month. >> youtube music, i'm totally unfamiliar with. >> youtube we think of vid