panini sales have been rising steadily over the last decade.p years, sales have surged. 2014 should be a bumper year. one of the reasons the continued sales could be the elusive player, the legendary rare sticker that plagues the perfect collection and drives buyers around the bend. however, panini insists it is all down to chance. >> our strategy is to create no rare stickers at all. we do produce equal quantities and as a consequence of these, if you find on some market a sticker which people regard as rare, that is what in italian we would say -- [speaking italian] -- it is not true. >> try telling that to the kids on the playground. >> stay with bloomberg television. olivia sterns is back with "the pulse" next. let's have a peek of what is happening to global equity markets. iraq is weighing on sentiment. we are one hour into the trading session. we are in a run for the stoxx 600. the longest winning run in almost two years. today, stocks are lower. about 0.6%.n by 40 down in paris, cac by 0.5%. the dax in germany and the ibex in spain also

los jugadores las elecciones que disputarÁn el mundial en brasil, son conocidas a travÉs del Álbum paniniutido, pero mÁs allá de las oportunidades que abre internet, las figuras de mundial siguen teniendo un Éxito increÍble. la primera colecciÓn fue mÉxico 70, por primera vez nos transformamos en una especie internacional, antes funcionaban sÓlo en italia. justamente aquÍ, en el norte de este paÍs es donde se producen, pero el trabajo es complicado, ya que los responsables del proyecto tienen que disiparse lo que recibirÁn los directores tÉcnicos de la selecciÓn nacional. nosotros investigamos durante los cuatro aÑos previos, siguiendo unas 50 escuadras raspones nuestros equipos de especialistas en varios paÍses analizan su desempeÑo, un nÚmero de equipos que se reduce significativamente hasta que queden los clasificados con mayor evento internacional, su mayor mercado en amÉrica latina donde el fÚtbol se vive de una manera intensa. mÉxico es uno de los paÍses mÁs importantes para nosotros. es que el interÉs por estas figuritas no se limitan a los mÁs pequeÑos. originalmente habÍa sido pe

. ♪ ♪ se trata del furor de la Álbum panini, en la propia sede del mundial, aquÍ los fanÁticos no sÓlodio de un mercado negro, abierto, de compraventa con altas ganancias. >> bueno, cada figurita plateadas son dos dÓlares con 50, las de brasil un dÓlar, las demÁs 0,25 $, las máscaras son las de enema que cuesta cinco dÓlares, la de messi un dólar, y la de chicharito ahora bajo a 0,35 $. >> hubo un robo de figuritas por un valor de 30.000 $ que transportaba un camiÓn en rÍo de janeiro. >> es muy difÍcil completar un Álbum, porque te piden 5 dÓlares por la de neymar y no tenemos ese dinero. >> en la copa de 2006 nos fue tambiÉn que con las ganancias nos compramos un carro, en ese momento ganamos 9000 $ trabajando de las ocho de la maÑana hasta la una de la maÑana, todos los dÍas de la semana. >> lucas dice que es muy fanÁtico de las figuritas, apenas saliÓ el Álbum este estudiante de gastÓ 500 $, y fue el primero en completarlo, ahora las vende por internet. >> cuÁnto tiempo te llevÓ distribuir las figuritas? >> dos horas en abrirlos, cuatro horas en separar las dos horas mÁs en pegarles

hottest item in this specialty store is the panini sports sticker album. >> people are into trading. boy stha has been the most most successful >> think of it like baseball card was a twist. a sticky twist. . >> i put them in my book. when i'm done, i might, if i have two of the same, i'll just trade them with some one doing it, too. >> it's sold out. >> i'll get more later this week. >> this comes from the source. >> all of my friends are here. >> all packed inside the owner is just taking it in. >> taking me back to brazil it's great. it's a great energy. you know? very -- i know it's not going to happen i don't know. you know? again probably. so i'm enjoying it. >> in san francisco, abc7 news. >> well, it's not just soccer, fans on the ground are excited about the world cup. >> have fun, play hard we'll be watching on international space station. >> the crew as you can see, are cheering on the teams from 200 miles above earth. there is one from america, one from germany, one from russia. abc7 is the only place to watch live this saturday, you can watch columbia and greece at 8:30.

tom gibson takes a look at the classic pastime, the panini m.icker on them. -- albu kids, completingore important than the tournament itself. 640 stickers, it is an unforgiving task. >> we have produce a bit like 18 billion stickers. since the 1970's. it is a headache. we start working on the next world cup the day the winners lift the cup. >> try not to feel too much too much some finny -- sympathy. according to mathematicians, and average fan would need to buy 899 tax to complete the lm -- pakcs to complete the album. sales have been rising. world cup years, sales have surged. the 14 should be a bumper year -- 2014 should be a bumper year. one reason could be for the elusive player, the legendary rare sticker. however, panini assist it is down to -- insists it is down to chance. >> our strategy is to know where's dekkers. we duke reduce -- we do produce equal quantities. if you find a sticker which people regard as rare, that is -- is not true. >> try telling that to the kids in the playground. tom gibson, bloomberg. >> did you collect them? >> i did. i love them. >> mark carney wa

. ♪ bueno suben los termometros por la figuritas del album panini. en cada costado. ♪ hay mucho, quizÁs demasiado para disfrutar aquÍ. por eso me pregunto por quÉ en lugar de estar en estas playas toda esta gente pasa su tiempo libre amontonada aquÍ. (♪ canta ) ♪ se trata del furor del album en la sede del mundial. no sÓlo intercambian figuritas. ademÁs las compran a precios variados. ♪ estamos en medio de un mercado negro, abierto de compra- venta con altas ganancias. >> cada figurita plateada 2, 50. de brasil un dÓlar, el resto 25 centavos. cara de neymar que cuesta 5 dÓlares. la de messi un dÓlar. chicharito brajÓ a 25 centavos. >> aunque es aceptado no todos ven bien que medie el dinero. tras el robo de 300 mil figuritas por un valor superior a 30 mil que transportaba un camiÓn en rÍo. >> es muy difÍcil completar el album porque te piden 5 dÓlares por la de neymar, no tenemos ese dinero. ♪ >> cristina y amelia hermanas que no son tan fanÁticas, son muy buenas comerciantes. >> en la copa de 2006 nos fue bien que con las ganancias nos compramos un

. >> la mÁs popular ha sido definitivamente la albÚm de panini. >> es uno de los pocos sitios donde se la mascota. en realidad, todo el mundo me pregunta y quien es? es un armadillo. tambiÉn estÁn en brasil tratando de proteger a este animalito. >> muchos ya estÁn con las pilas puestas. >> disfruten de cada partido, porque cada cuatro aÑos se hacen los partidos y son muy emocionantes. ♪ ♪ >> y dijeron que estados unidos es el paÍs con la mayor cantidad de aficionados, que llegan a comprar artÍculos para el orden de fÚtbol en este local. ver como resulta la partido. sin duda, emocionante. contigo, marÍa leticia. >> que ya tengo mis playeras de mÉxico y argentina listas. pueden visitar univision14.com y pueden visitar el icono calendario. un cambio drÁstico de lo tradicional. la detenciÓn de indocumentados se habrÍa convertido en un negocio millonario. univisiÓn investiga. ademÁs su nombre se disponÍa donar dinero para una buena causa ando un policÍa intentÓ robÁrselo. los maestros reciben otro golpe, que podrÁ cambiar el rumbo de la educaciÓn pÚblica en california. homo toda la noche, t

>> takeout panini. looks like chicken. >> shareable. healthy. yeah?r. this is not or. der. -- hors d'oeuvresy. >> how old is the salad? >> what about a person whose fridge smells terrible wouldn't want to touch the food. >> when i would date girls, before i was married of course, i would go into the fridge. first ports of call. i am serious. i eat a lot. i would check almost immediately. just to see what i could eat. it wasn't to assess whether or not this person was worth dating each of was generally hungry. >> true story, my husband said i won him over, i had beer and fresh hummus in the fridge. nothing else. >> really sweet. >> pretty desperate. >> he likes his beer. >> i had nothing else. all i had. traveling correspondent. so, no fresh produce. >> coming up, what is the story? morning glory? >> well the story its that plenty of people are raving these days before work and believe it or not they're sober. >> not. >> stay with us, you are watching "world news n ♪ ♪ ♪ the night away ♪ dance dance the night away ♪ >> well, yeah. if you are up watchin

>> takeout panini. looks like chicken. >> shareable. this is healthy. yeah?. this is not hors d'oeuvresy. you don't think romantic date when you have a plastic container. god knows how old this salad is too. >> what about a person whose fridge smells horrible you wouldn't want to touch the food? >> when i would date girls, before i was married of course, i would go into the fridge. it would be one of my first ports of call. i am serious. i eat a lot. i would check almost immediately. just to see what i could eat. but it wasn't to assess whether or not this person was worth dating, just because i was generally hungry. >> true story, my husband said i won him over because i had beer and fresh hummus in the fridge. nothing else. >> that is really sweet. >> pretty desperate. >> he likes his beer. >> i had nothing else. that's all i had. i was a traveling correspondent. so, no fresh produce. >>> coming up, what's the story? morning glory. >> well the story is that plenty of people are raving these days before work and believe it or not they're sober. >> not. >> st

. >> a panini grill. >> you look very uncomfortable at that thing. >> we make those. >> very uncomfortableg way. turn it around. you got it. >> i got it right. >> spatula on the outside. >> yes. >> okay. >> i'm not a total dope. a little dope but not a total dope. >> how does that feel? how does it feel? it feels good. feels good. i'm ready. >> this is really a -- the first. >> it is not. i can grill. you think i've never grilled before. >> i don't know. >> i would love to grill a dinner for you. >> tailgating episode. >> you're lying now. >> i have. >> tofu. >> not tofu. >> you could probably fry tofu on a grill. >> some kind of garden burger. >> thank you for joining us today. it's been a pleasure talking to you and we really appreciate your time. andr andrew, you could look pretty good over there. >> thank you. thank you very much. i'm supposed to tell everybody, can i get a camera to look at me, i'm going to look right here. make sure you join us tomorrow "squawk on the street" begins right now. >> nice. that's nice. ♪ >>> good morning and welcome to "squawk on the street." i'm david f