then there's the pantene ad. the shampoo. went viral after cheryl samberg tweeted it. ♪ all around me are familiar faces ♪ ♪ worn out places worn out faces ♪ ♪ bright and early for the daily races going nowhere ♪ >> it goes on like that for another 40 seconds. men are bosses. women are bossy. men are persuasive. women are pushy. carli is the female leader of the charity organization 360. she ran for senate and advised john mccain in his presidential run. we have the host of crossfire. two women with experience. carli, the women are battling the labels in the workplace. under represented on boards in the corporate suite. why? >> it is a great question. not because they are unprepared. there was a time when women need time to gain enough experience to serve in those jobs. that is clearly not true. it is not because of a lack of education. women are receiving more education now than their male counterparts at the under graduate and graduate level. i think now we're at something more profound. that is that people are more comfort

this pantene ad was created in the philippines and won't be seen in the united states but getting a lot of views on you tube. 3 million this, is the video of the ad. facebook's cheryl sandberg posted about the ad it reads this is one of the most powerful videos very ever sign sooen illustrating how when men and women do same things they're seen in different ways. >> speaking of facebook, the company says disney theme parks are the popular spots in the world for user check ins. at and t park is also high on the list. facebook says checking in is giving users an opportunity to brag about whereabouts or just let their friends know where they're add. disneyland jumped to top spot after number two last year. "new york times" square drop to number two. and epcot senter third followed by dodger sdwramd at four. at and t park now fifth. disney is the parent company of abc7. >> coming up on abc7 news at 4:00 found alive. >> the rescue of a family including four children stranded in subzero temperatures nearly two days. >> i'm dan ashley. coming up at 5:00 anger, frustration over a needless death

the ad from pantene, breaking down double standards so many can relate to. a man is a boss. king a chord with a lot of women. as a beauty company, it's saying women can be beautiful. and there shouldn't be a double-standard. >> reporter: the ad airs in the philippines. but has gone viral on the web. racking up 5 million view and counting on youtube in just over a month. it even got a personal endorsement from facebook c.o.o. sheryl sandberg, whose book "lean in" is all about women in the workplace. she posted the ad on facebook, writing, this is one of the most powerful videos i've ever seen. "lean in" prize of the day for sure. the ad, drawing comparisons to the dove real beauty campaign, which got women talking about self-image and confidence. >> do you think you're more beautiful than you say? >> there are month women in top jobs than ever before. it's a really important time to be spreading this message. you know, i think that pantene is right on. >> reporter: perhaps the last line of the pantene ad sums it up best. don't let labels hold you back. be strong and shine. for

the negative way women are perceived in the office, in a new ad for pantene that's gone viral. it's hit a nerve. so we set out to find the truth. are women who act exactly the same as men seen differently? listen to this woman. how do you feel about her as a job candidate? >> i know the windows operating system like the back of my hand no problem. >> reporter: now listen to him. >> i know the windows operating system like the back of my hand no problem. >> reporter: the candidates in these videos are actors in a yale university hiring experiment. the resumes, identical. the interviews, identical. [ talking over each other ] >> reporter: the only difference is gender, but when it comes to who got the job -- >> i thought the male applicant had better soft skills. >> i'd say the woman was arrogant and overselling. >> reporter: in hundreds of evaluations, the female job seekers come off as more aggressive. they're rated less likable and they're less likely to be hired. >> isn't it a catch 22? you're supposed to be strong to get the job, but you're saying if you're too strong you wo

the negative way women are perceived at the office in a new ad for pantene that is going viral.t hit a nerve. we set out to find the truth. listen to this women, how do you feel as her as a job candidate. >> i know the window's operating system like the back of my hand, no problem. >> now him. >> i know the window's operating system like the back of my hand, no problem. >> reporter: these are actors in a yale hiring experiment, the resumes identical and the interviews identical. >> i'm good at sizing people up quickly and delegating responsibility accordingly. >> reporter: the only difference is gender and when it comes to who got the job? >> i thought the man had better soft skills. the woman was arrogant and over selling. >> reporter: in thousands of interviews, they are rated less likeable and less likely to be hired. >> isn't it a catch-22, you have to be strong to get the job. if you are too strong, you do not get it. you have to behave in a dominant way to advance, but you are seen negatively. >> reporter: if you think it's just male bias, it's not. both men and women made

the negative way women are perceived at the office for a new ad for pantene that has gone viral. ♪ >>orter: it's hit a nerve. so we set out to find the truth. are women who act exactly the same as men seen differently. listen to this woman. how do you feel about her as a job candidate. >> i know windows like the back of my hand. >> i know the windows like the back of my hand no problem. >> the candidates are actors in a yale university hiring experiment. the resumes identical. the interviews identical. >> i'm extremely good at sizing up people and delegating responsibility accordingly. >> reporter: the difference difference gender but when it came to who got the job -- >> the man had better soft skills. >> the woman was arrogant and overselling. >> the female job seekers come off more aggressive, less likely to be hired. >> isn't it is a catch 22. you are supposed to be strong to get the job and you are saying if you are too strong you won't get it. >> you need to behave in a dominant way to advance in the work place but you are seen negatively because that's not how we expect women t