. >> when we looked at pantex -- , there was not a relationship, but where do you stand?time with the nfl. we have not spoken to anyone directly at the nfl -- >> that is hard for me to get my head around. i am not saying they need to endorse this or get up cuts. -- get a cut. why do you not need to talk to the nfl? >> why? we are talking directly with the players association that works with the players. >> if this works out, if vernon davis works out, the tracking stock. he does not have a career ending injury and his endorsements evaporate overnight -- obviously that is what you're hoping for. where does it go from there? nfl players? other sports, baseball, basketball, hockey, golf? where does it go? >> all of the above. our goal is to work with all these brands across the world of sports. golf announced that jack joined our advisory board. >> john elway. >> john elway is on our board of directors. our goal is to work across the sports world and the entertainment world as well. >> i like it. >> one thing. >> sure. >> allegiances. there is a rule in life that it is hard