results this the golden, often results in the golden age, over the long term entrenchment leads to paranow ya, stag nancy and abuse. over the long term. you know, cbs and nbc when they started had a lot to say for them. by the 1970s things had gone too far. and so what i guess i suggest in my book, a more modified version of my position is it is important to have the sort of structures that can support quality things, but not at the cost of entrenching -- >> uh-huh. >> -- a monopolist for so long that they just lose any sight of what they have to do. and i think that's what happened with many of the media organizations in this country. by around the '60s and '70s. >> i've got two questions to that, one is prescriptive and one is descriptive. you do a wonderful job in the book of describing this sort of tragic process you just described briefly where a new communications medium comes along, all things are possible, there are these wonderful dreams of how fabulous it's going to be. the title comes from the now-long-forgotten period when there were such dreams about cable television. some of you